Mark McDonald

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Archives for November, 2012

Beyond Social Media Marketing, Part 3

by Mark P. McDonald  |  November 30, 2012  |  2 Comments

In two prior posts, Part 1 and Part 2, I discussed the role of social media beyond its application in marketing.  This third installment connects some thinking on how social media can change the nature of products and services and social media technology’s role in a full customer experience. Social Media Technology, Marketing and Advertising […]


Category: Social Media Social Organization Technology     Tags: , , ,

Enterprise Games: using game mechanics to build a better business — A Book Review

by Mark P. McDonald  |  November 28, 2012  |  1 Comment

Enterprise Games picks up where Jane McGonigal’s book (Reality is Broken) left off – how gaming ideas and practices can apply to business.  This book is a hidden treasure that I would not normally have picked up, but I am very very glad I did.  Michael Hugos, the author is an accomplished practitioner and innovator […]

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Category: Book Review Business Process Digitalization Innovation Management     Tags: , ,

The Digital Edge in Retail

by Mark P. McDonald  |  November 26, 2012  |  6 Comments

Today is Cyber Monday, the day when experts suggest that more than a billion dollars will be spent online as people purchase gifts for the holiday season.  This fact coupled with an interesting but not particularly revealing article “Death by a Billion Clicks”  by Michael Copland on Best Buy in Wired Magazine raises the question: […]


Category: 2013 Amplifying the Enterprise Digital Edge Digitalization     Tags: , , , ,

What are you thankful for?

by Mark P. McDonald  |  November 21, 2012  |  Comments Off

Thanksgiving is upon us.  It is a uniquely American holiday, in the sense that it remains somewhat exclusive to the U.S.. Other cultures and countries have similar holidays and festivals that are not practiced in the U.S. but the nature of Thanksgiving is part of the nature and culture of being an American. 2012 has […]

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Category: Personal Observation     Tags: ,

Enterprise architects, creationism and absolutism

by Mark P. McDonald  |  November 19, 2012  |  15 Comments

This blog post is going to get me into  trouble, but I think that the issue is worth discussing, so I wince as I hit the publish button, but here goes. Recently I had the opportunity to listen to an Enterprise Architect describe enterprise architecture, its importance and role in an organization.  It was an […]


Category: EA Personal Observation Technology Tools     Tags: , , , , , ,

What I learned from CIOs at the Gold Coast Australia Symposium

by Mark P. McDonald  |  November 16, 2012  |  Comments Off

The seventh and final Gartner Symposium ITXpo completed this week at Gold Coast, Australia.   This completes a set of posts related to prior events in Tokyo, Goa, Orlando, Sao Paulo, Barcelona and now the Gold Coast.  The links point to what I have learned from these other venues. This is the second year of holding […]

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Category: 2013 Amplifying the Enterprise CIO Leadership Management Strategy     Tags: , , , , , ,

A Social Organization means business

by Mark P. McDonald  |  November 13, 2012  |  2 Comments

A few people have asked me about the applicability of the social organization to business.  They are of the opinion that anything with the moniker ‘social’ is associated with societal or ‘soft’ issues  rather than solving real business problems. When I asked why, they mention that the many of the examples of social media involve […]


Category: Leadership Social Media Social Organization     Tags: , , , ,

Barcelona: what I learned from talking with CIOs at Gartner’s Symposium ITXpo.

by Mark P. McDonald  |  November 10, 2012  |  4 Comments

This week the Gartner Symposium stopped in Barcelona to meet with more than 5,000 CIOs and IT executives.  The challenges facing European CIOs and IT leaders are real and significant.  An earlier post  reviewed the situation facing many of the IT leaders attending this year’s Symposium. One cannot underestimate the economic situation in Europe or […]


Category: 2013 Amplifying the Enterprise Management Strategy Technology     Tags: , , , , ,

7 years of lean, IT’s time in the innovation desert is over

by Mark P. McDonald  |  November 7, 2012  |  5 Comments

In the Bible Joseph’s interpretation of Pharoh’s dream predicted that Egypt would see seven years of fat, good harvests and plentiful food followed by 7 years of lean times, poor harvests and starvation.  The prediction encouraged Pharaoh to save in good times to compensate for bad times. The exact opposite has happened to IT. IT […]


Category: 2013 Amplifying the Enterprise Digitalization Innovation Strategic planning Strategy Technology     Tags: , , , , , ,

Welcome to Barcelona and the 2012 Gartner Symposium ITXpo

by Mark P. McDonald  |  November 5, 2012  |  4 Comments

CIOs and IT from across Europe gather in Barcelona this week to discuss the future of business, leadership and technology in the context of a changing economic and political environment.  The nuance and complexity associated with these challenges make this year’s European Symposium a singular event. Business, leadership and technology provide a context for the […]


Category: 2013 Amplifying the Enterprise Management Strategy     Tags: , , , , , , ,