Archives for September, 2012
by Mark P. McDonald | September 28, 2012 | 4 Comments
An epic journey is a one where the hero performs amazing deeds and adventures. The hero often starts this journey reluctantly facing challenges leading them away from the world they know and requiring them to leave home, hearth and family. Facing trials and temptations the hero earns a great prize and all looks well. Then [...]
Category: 2013 Amplifying the Enterprise Digitalization Leadership Re-imagine IT Strategy Technology Tags: 2013 Planning, CIO Leadership, IT Leadership, symposium, Technology Leadership
by Mark P. McDonald | September 26, 2012 | Submit a Comment
The differences between a Business-to-Business (B2B) and Business to Consumer (B2C) business are fading as digital technology; consumerism and competition redefine expectations and the customer experience. Everyone wants to be treated like a customer in terms of service level, information transparency, and easy to use commercial interfaces. This is one of the aspects of consumerism [...]
Category: Customer Experience Digitalization Tags: Consumerization of IT, Operational Leadership, Social Organization, Strategy and Planning, symposium
by Mark P. McDonald | September 24, 2012 | 1 Comment
Outside In: The Power of Putting Customers at the Center of Your Business is a solid book on the increasingly important subject of the customer experience. Harley Manning and Kerry Bodine provide a comprehensive view of all of the major aspects related to the importance, design and creation of compelling customer experiences. Overall this book advances [...]
Category: Book Review Customer Experience Tags: Book Review, customer experience
by Mark P. McDonald | September 21, 2012 | Submit a Comment
We need a new definition of collaboration because the one we all understand, the one supported by workflow technologies is not what we often mean. It is time to say collaboration when you mean working together and to find a different term when we mean creating together. You can see this when you break [...]
Category: Management Technology Tags: collaboration, Management, symposium
by Mark P. McDonald | September 20, 2012 | 2 Comments
Technology, innovation and information (Tii) how about that for the name of a re-imagined IT organization? It’s a response to the question what should IT be called in the future? I offer this one as a concept that brings together a deeper response to the future of the resources, responsibilities and contribution of the construct that [...]
Category: 2013 Management Re-imagine IT Tags: Future of IT, IT organization, IT strategy, RE-imagine IT, symposium
by Mark P. McDonald | September 17, 2012 | 1 Comment
Last Friday I had the honor of speaking at the Fisher Center for the Management of Information Technology at the Haas School of Business located at UC – Berkley. The event awarded the first Fisher – Hopper Prize for Lifetime Achievement in CIO Leadership. It was a great event and marked a watershed in the [...]
Category: Leadership Management Re-imagine IT Strategy Technology Tags: CIO Leadership, CIO strategy, IT Leadership, Leadership, Strategy, symposium, Technology Leadership
by Mark P. McDonald | September 13, 2012 | 5 Comments
A prior post on this blog sought to make the case that its time to think about social media marketing beyond ideas of generating attention or likes. This posts introduces a framework for thinking about social media marketing in the broader context of the customer experience. Seeing the potential of social media technology beyond marketing [...]
Category: Customer Experience marketing Social Media Social Organization Tags: customer, customer experience, Social Computing, Social Organization, Strategy, symposium
by Mark P. McDonald | September 10, 2012 | 5 Comments
Social media and marketing gets all the attention. Ask business leaders about social media and often they will speak about its use at a technology for customer communications, marketing and sales. Early posts on this blog discussed the need for social media technology to go beyond marketing applications. Extending the use of social media technology [...]
Category: Customer Experience marketing Social Media Social Organization Tags: customer experience, Social Computing, Social Organization, Strategy, symposium
by Mark P. McDonald | September 7, 2012 | 19 Comments
In a prior post — When Frugality Fails — the topic was what do you do when just cutting costs is not enough to define success. This topic looks at what a decade of flat IT budget investments really means. IT budgets have been essentially flat according to the results of the Gartner Executive Programs [...]
Category: 2013 Amplifying the Enterprise budgets Re-imagine IT Strategic planning Tags: 2013 Planning, Finance, Future of IT, IT budgets, Strategy and Planning, symposium
by Mark P. McDonald | September 4, 2012 | Submit a Comment
It’s the day after Labor Day in the U.S. and the semi-official end of summer. Financially it is the last month of the third quarter. It is also the first month when all the tourists have gone home from Europe. As we settle down and come back from summer vacation it’s a good time to [...]
Category: 2012 Amplifying the Enterprise Leadership Strategic planning Tags: 2012 planning, amplify, IT strategy, Strategy and Planning, symposium
