Mark McDonald

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Archives for June, 2012


Consumerization compliments and completes the other forms of management

by Mark P. McDonald  |  June 29, 2012  |  1 Comment

The modern organization is a complex adaptive system.  We have managed that complexity through different combinations of organizational decomposition, process standardization and functional specialization.  A strategy based on managing big things by breaking them down into little things that are all the same and assigning specialized jobs has served organizations well from the time of [...]

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Category: Innovation Leadership Management     Tags: , , ,

The Consumerization of Management, Part 2

by Mark P. McDonald  |  June 24, 2012  |  1 Comment

A prior post, describes the forces shaping the consumerization of management and driving a connected, open, information and innovation intensive workplace.  Those qualities go beyond traditional management with its focus on control, predictability, process and efficiency.    The figure below compares corporate and consumerized management.   Consumerization re-imagines the characteristics of management Consumerizing management describes a [...]

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Category: Innovation Leadership Management     Tags: , , , ,

The Consumerization of Management, Part 1

by Mark P. McDonald  |  June 21, 2012  |  6 Comments

This week I attended the MIX Mash-Up,  a unique event bringing together business leaders to discuss the need to re-invent management.  Throughout presentations and discussions at the event a few things became clear.   There is a silent crisis in many organizations.  Executives know that do not have the right form of management but they are unsure [...]

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Category: Innovation Leadership Management     Tags: , , , ,

Executives should leverage relationships not authority when participating in social media

by Mark P. McDonald  |  June 18, 2012  |  1 Comment

What is the role of senior executives in social media?  It’s a question that many ask as Anthony Bradley and myself have talked to then about our book, The Social Organization.  It’s a fair question and the answer is often little to none. The “Executives Keep Out!!” sign hangs in front of many collaborative communities [...]

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Category: Social Media Social Organization     Tags: , , ,

Life in the post-Facebook world: the case of the disappearing commons

by Mark P. McDonald  |  June 13, 2012  |  Comments Off

What happened to the commons?  You know the global commons of information, connectivity and creativity that was supposed to be created by the world-wide-web. I was reading Charles Leadbeater’s book, WE-THINK, as I saw him speak at a recent conference.  The book, written in 2008, took me back to the good old days when WWW [...]

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Category: Digitalization Economy Technology     Tags: , , ,

Social media is revolutionary, but it has a missing middle

by Mark P. McDonald  |  June 11, 2012  |  3 Comments

Social media is literally revolutionary, as we have seen in Tunisia or Egypt and figuratively in our daily lives. Creating environments where individuals to come together, share information and coordinate their activities leads to mass collaboration — a term advanced by Gartner Colleague Anthony Bradley. The ability of social media to bring people together to [...]

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Category: Social Media Social Organization Virtualization     Tags: , , ,

In Praise of State and Local Government

by Mark P. McDonald  |  June 8, 2012  |  2 Comments

Governments take it on the chin for various reasons, bloated budgets, poor service, mistakes, etc.  Recognizing good service is important to act, as a counterweight to the bad things the media would lead you to believe. This week I renewed my Driver’s License, new piece of plastic with a new picture, etc.  I visited the [...]

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Category: Business Process Customer Experience Personal Observation     Tags: , ,

Segmented service requires more than classifying the customer experience.

by Mark P. McDonald  |  June 6, 2012  |  Comments Off

A differentiated customer experience is central to the competitive strategies of many companies.  Differentiating the customer experience feels right.  It seems a natural outgrowth of marketing segmentation and the innate desire for people to be treated as individuals and accorded specialized status.  Technologies like analytics can help identify who these differentiated customers should be, but [...]

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Category: Applications Business Process Customer Experience marketing     Tags: ,

The Silent Crisis — when good people play bad roles

by Mark P. McDonald  |  June 4, 2012  |  Comments Off

Organizations face a silent crisis when good people play the wrong role.  This crisis is different then Jim Collins’ admonition to get ‘the right people on the bus.’  That advice reminds organizations that hiring the best people and putting them in the best organizational role really matters.  The advice is obvious and to some extend [...]

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Category: Leadership Management Signs of weak management     Tags: ,

The Silent Crisis – too many administrators and not enough managers

by Mark P. McDonald  |  June 1, 2012  |  5 Comments

Organizations face a silent crisis, one that they may not easily recognize but sense deep within their operations.  This is a unique type of crisis driven by the absence rather than the presence of a threat.  In this case, the crisis is management.  Not in the sense that organizations have too many managers, but the [...]

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Category: Leadership Management     Tags: ,