Mark McDonald

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Archives for January, 2012


Amplifying the role of the business analyst

by Mark P. McDonald  |  January 30, 2012  |  9 Comments

What is one of the hottest roles in IT?  What is the role that is in demand and will play a critical role in the future? I believe it is the business analyst. But not the type of business analyst we have today.  That type of business analyst was a junior position in IT.  The [...]

9 Comments »

Category: 2012 Amplifying the Enterprise Leadership Re-imagine IT     Tags: , ,

Situation is the next step beyond service or solution

by Mark P. McDonald  |  January 27, 2012  |  3 Comments

Value creation and innovation come from thinking in new ways about organizational offerings.  Over the last 50 years there has been a progression from offerings based on products (things that you use in your life), to those based on selling solutions (products that we use for you) to selling services (that you incorporate into your [...]

3 Comments »

Category: Innovation Social Media Social Organization Technology     Tags: , , ,

What is your IT mindset?

by Mark P. McDonald  |  January 24, 2012  |  4 Comments

In a prior post I raised the point of what happens when frugality fails?  This leads to the question of where IT goes from here.  While the future of IT is an ongoing concern, re-imagining that role starts by recognizing your IT mindset and the mindset of other enterprise leaders. What do you think when [...]

4 Comments »

Category: 2012 Technology     Tags: , ,

When Frugality Fails

by Mark P. McDonald  |  January 20, 2012  |  5 Comments

For the past 10 years, cost has been the mantra facing CIOs and IT organizations.  Cost benefits are a factor in just about every major technology wave in the past 10 years.  Cloud, the current theme, is presented as a cost play so is sourcing, services, virtualization, open source — if I did not know [...]

5 Comments »

Category: 2012 Economy Leadership Management Strategic planning     Tags: , , , , , ,

Amplifying the enterprise: the 2012 CIO Agenda

by Mark P. McDonald  |  January 18, 2012  |  9 Comments

Last year, CIOs responding to the Gartner Executive Programs CIO Agenda indicated that it was time to re-imagine IT.   Re-imagining IT meant recognizing that business priorities and technologies had changed enough for IT to rethink its role in the enterprise and its value proposition.  For some this meant adopting cloud technologies to reallocate resources from [...]

9 Comments »

Category: 2012 Leadership Strategy     Tags: , , , , , ,

Technology > IT

by Mark P. McDonald  |  January 16, 2012  |  1 Comment

Technology is becoming more important than IT.  Now that may sound strange, after all what is the difference between technology and IT.  For years the answer was, not much.  Corporate technology centered on automating corporate business processes such as ERP, CRM, SCM, PLM, etc.  These technologies requires corporate IT to acquire, install, tailor and operate [...]

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Category: 2012 Innovation Re-imagine IT Strategic planning Technology     Tags: , , , , , , ,

The sources of distortion

by Mark P. McDonald  |  January 12, 2012  |  Comments Off

Amplifying the enterprise involves turning up the value of technology in the enterprise.  Eliminating distortion is one of the ways that technology amplifies the enterprise. Distortion refers to the internal complexities; costs, duplication and redundancies that make it harder to get work done. Think about the things that get in the way, make it difficult [...]

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Category: 2012 Strategy Technology Tools     Tags: , , , , , ,

Maximize IT returns by amplifying performance rather than administering a budget.

by Mark P. McDonald  |  January 9, 2012  |  1 Comment

In times of economic adversity, conventional wisdom calls for conserving cash and capital.  Firms have amassed record amounts of cash as governments face deep cuts in the fourth year of five-year plans.  Leaders know that the future requires re-imaging the enterprise rather than repeated waves of belt tightening. Nowhere is this more evident than in [...]

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Category: 2012 budgets Economy Strategic planning Strategy     Tags: , , , , , , ,

Customer Experience bridges the gap between revenue growth and cost cutting

by Mark P. McDonald  |  January 6, 2012  |  2 Comments

One of the issues facing CIOs in 2012 is the apparent conflict between growing revenue and cutting cost.  While IT may be asked to do both, in reality plans and priorities fall heavily on the cost cutting side limiting IT’s impact and value. Customer Experience brings a different perspective to issues of revenue and cost. [...]

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Category: 2012 CIO Management Strategic planning Strategy Technology     Tags: , , , , , , ,

Does social media equal social unrest?

by Mark P. McDonald  |  January 4, 2012  |  2 Comments

Business Week, Wired and the Economist published articles in December about social media and its role in social unrest.  The articles described how social media has enabled everything from peaceful protests to looting via ‘flash robs’ that actively monitor and coordinate their actions around police movements. Executives reading these articles could understandably equate social media [...]

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Category: Innovation Social Media Social Organization Strategy Technology     Tags: , ,