Mark McDonald

A member of the Gartner Blog Network

Archives for October, 2011

Social organizations need managers that guide rather than direct

by Mark P. McDonald  |  October 31, 2011  |  Comments Off

The previous post raised two challenges organizations face in capturing the potential of social media.  One was the view that social media is a technology and that was discussed in the post.  The other relates to the need for executives and managers to evolve their approach to managing mass collaboration. Mass collaboration describes a type […]

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Category: Management Social Media Social Organization     Tags: , , , , ,

Enterprises don’t need social media, they need to become a social organization.

by Mark P. McDonald  |  October 28, 2011  |  2 Comments

Executives admire the ability of social media to garner the attention of millions of people.  They see the market potential of those millions share their ideas, interests, opinions about themselves and your products or services.  They fear what will happen to them if someone else turns all of that potential into reality.  Those fears are […]


Category: Economy Leadership Social Media Social Organization     Tags: , , ,

Race against the Machine — A book review

by Mark P. McDonald  |  October 27, 2011  |  1 Comment

Erik Brynjolfsson and Andrew McAfee have created a powerful, concise and informative discussion of the impact of technology on employment, income distribution and macroeconomics.   Do not be fooled by the title, Race Against the Machine is not a neo luddite treatise on the evils of automation and technology.  The title is more about generating buzz […]

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Category: Book Review Economy Strategy Technology     Tags: , , , , ,

Tech’s stereotype is alive and well

by Mark P. McDonald  |  October 26, 2011  |  Comments Off

You would think that we were past all of this. If you live in the U.S. chances are you have seen one of the commercials for an insurance broker eSurance.  The company’s tag line is “technology when you want it – people when you don’t.”  The ads consist of a series of feature-function laden banter […]

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Category: Personal Observation Technology     Tags: ,

Great by Choice — a book review

by Mark P. McDonald  |  October 24, 2011  |  1 Comment

Great by Choice is the second/better half of How the Mighty Fall Jim Collins extends and deepens the body of knowledge around the fundamentals of success. Great by Choice represents the second half of Collin’s earlier book on company failure – How the Mighty Fall. While that earlier book concentrated on factors that drive failure, […]

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Category: Book Review Economy Innovation Leadership Management Strategy     Tags: , , ,

What I learned from CIOs and IT executives at Orlando Symposium

by Mark P. McDonald  |  October 21, 2011  |  4 Comments

Re-imagine IT: Lead from the Front was the theme of this year’s Gartner Symposium in Orlando. This blog has featured re-imagining IT, but after four days and literally hundreds of conversations the full scope of re-imagination and the courage of those who dare to re-imagine is becoming clear. CIOs and IT executives who came to […]


Category: 2012 Innovation Management Strategy     Tags: , , , ,

A different definition of digitization is based on value and revenue not atoms and bits

by Mark P. McDonald  |  October 20, 2011  |  6 Comments

Today I have delivered a talk at Gartner Symposium in Orlando on the subject of Digitization: the next wave.  Here are a few thoughts: The definition of digitization is changing and creating new ways of thinking about business, innovation and opportunity.  The standard and first definition of digitization centers on the representation of things with […]


Category: 2012 Strategy Technology     Tags: , , , ,

Why social media is not enough to become a ‘social organization.’

by Mark P. McDonald  |  October 18, 2011  |  1 Comment

Talk about social media and people like to talk about the technology, the tools, the applications as if that is all that is required to become a social organization.   If only it were that easy. Social media is not like other technologies. The value of social media technology does not rest in its features and […]

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Category: Innovation Leadership Management Social Media Social Organization Strategy     Tags: , , , , ,

Re-Imagining IT: the 2011 Gartner Symposium

by Mark P. McDonald  |  October 17, 2011  |  Comments Off

The importance of information and technology is increasing, but that does not mean that the role of IT is increasing. Many CIOs look to get to the proverbial ‘next level’ and escape the ‘box’ that defines IT as ‘enabling, as a cost center, as a service, as something apart from the business’.   It is time […]

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Category: 2011 2012 Leadership Management Re-imagine IT Small IT Strategic planning Strategy     Tags: , , , , , ,

Pick up your heels — a new stance for IT

by Mark P. McDonald  |  October 14, 2011  |  Comments Off

Most likely you are reading this sitting down.  If you could indulge me for a few minutes I would like to illustrate the need for IT to change in a physical way. While you are sitting, put both feet down flat on the ground. Great Now pick your heels up off the ground. Notice any […]

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Category: 2012 IT Governance Leadership Management     Tags: , , , ,