April 1, 2011, Stamford CT.
Today Gartner, a research and advisory company also known for being a small Midwestern publishing company announced publication of a new magic quadrant. “We are pleased to be able to announce, with this magic quadrant, that Gartner is bringing its cutting edge and deep market analysis to new areas,” announced a senior executive. The new magic quadrant has enhanced features and focuses on new markets.
“Today’s environment of social media, cloud computing, mobile technology makes the world seem a magical place, particularly when you think about how clunky technology was even 20 years ago.” Said one executive announcing the new product. “Arthur C. Clarke said that technology should be indistinguishable from magic, so since Gartner is the world’s leader in technology research and advice we now seek to become the world’s leader in magic research and advice.” With that fan fare the new magic quadrant for magic was announced. See figure below
You can see from the diagram several new features to the ‘magic’ quadrant. First, Gartner has kept the axis of vision and ability to execute and it has retained its broad focus on all types of magic – after all the magic in this quadrant is just that – magic. We also have enhanced the quadrant model, adding a fifth quadrant that recognizes magicians who have deep and lasting influence on culture. “This is a new feature and something we are proud of as our new magic quadrants provide 20% more coverage than our old quadrants”
When asked if there was more magic to come in future magic quadrants all company executives could do was repeat a phrase they learned from hosting symposium at Walt Disney World in Orlando – have a magical day!