Gartner Blog Network

Gartner announces a new magic quadrant

by Mark P. McDonald  |  April 1, 2011  |  24 Comments

April 1, 2011, Stamford CT.

Today Gartner, a research and advisory company also known for being a small Midwestern publishing company announced publication of a new magic quadrant.  “We are pleased to be able to announce, with this magic quadrant, that Gartner is bringing its cutting edge and deep market analysis to new areas,” announced a senior executive.  The new magic quadrant has enhanced features and focuses on new markets.

“Today’s environment of social media, cloud computing, mobile technology makes the world seem a magical place, particularly when you think about how clunky technology was even 20 years ago.” Said one executive announcing the new product.  “Arthur C. Clarke said that technology should be indistinguishable from magic, so since Gartner is the world’s leader in technology research and advice we now seek to become the world’s leader in magic research and advice.”   With that fan fare the new magic quadrant for magic was announced.  See figure below

You can see from the diagram several new features to the ‘magic’ quadrant.  First, Gartner has kept the axis of vision and ability to execute and it has retained its broad focus on all types of magic – after all the magic in this quadrant is  just that – magic.  We also have enhanced the quadrant model, adding a fifth quadrant that recognizes magicians who have deep and lasting influence on culture.  “This is a new feature and something we are proud of as our new magic quadrants provide 20% more coverage than our old quadrants”

When asked if there was more magic to come in future magic quadrants all company executives could do was repeat a phrase they learned from hosting symposium at Walt Disney World in Orlando – have a magical day!

Category: fun  personal-observation  

Tags: personal-musing  

Mark P. McDonald
8 years at Gartner
24 years IT industry

Mark McDonald, Ph.D., is a former group vice president and head of research in Gartner Executive Programs. He is the co-author of The Social Organization with Anthony Bradley. Read Full Bio

Thoughts on Gartner announces a new magic quadrant

  1. Rob Luikart says:

    LOL! As an attendee at many of the Orlando Symposiums, that comment “have a magical day” just cracked me up.

    Mark, we love you buddy!

  2. George Kucera says:

    When can we get an advisory day to review our magic strategy?

  3. Brian Hellauer says:

    That’s pretty good, Mark…

  4. Chris N says:

    Where is The Avatar in the Last Airbender. He controls all the elements and has lived many lives. He beat the Fire Nation and brought peace to his world. Seams to me that is “Completeness of Vision” and “Ability to Execute”.

  5. Pie says:

    Chris, if I had to guess,The Avatar doesn’t have enough magical wattage to qualify for the quadrant.


  6. Dan O. says:

    I’m sorry, but Gandalf beats Merlin EVERY time. What kind of bias is this? I’d like to see your research notes and review your methodology.

  7. […] This entry was posted in Uncategorized and tagged a-focused-exclusively, a-group-vice, and-the, announces-new, business, focused-exclusively, for-the, gartner, gartner-executive, group-vice, magic-quadrant, president-and, programs-, research-agenda, xclusively-on-cios. Bookmark the permalink. ← Claire Gordon: Title IX Complaint Against Yale Has a Case Rick Scott Slashes Support for the Disabled | Mother Jones → […]

  8. Bryan says:

    Where’s Dumbledore? Mickey in The Sorcerer’s Apprentice? Witchy-poo?

  9. Yvon says:

    I’m missing Dr. Strange

  10. Adam Deane says:

    So…. the muggles have a sense of humour. Well done Gartner!!

  11. Evento Internacional de SOA e Cloud Computing pela primeira vez na América. Brasília – DF – Brasil, 27/28 de abril de 2011.
    Pela 1ª vez na América, Brasília recebe em Abril um dos principais eventos internacionais de SOA e Cloud Computing. O SOA+CLOUD Symposium trará os principais nomes mundiais da área, como Thomas Erl e Anne Thomas (Gartner), para promover, debater e apresentar casos e possibilidades de implementação da arquitetura, cujo interesse é cada vez maior entre os profissionais e gestores de TI. A programação contempla, ainda, workshops preparatórios para diversas certificações em SOA e Cloud.

  12. Mark P. McDonald says:

    Thanks everybody for being such good sports with this post. I wanted to wait and answer all the comments with one wave of my hand.

    George: Happy to look into doing a day to review your magical strategy, I’ll even help pay for it, reach behind your left ear there should be a gold coin.

    Chris N. Sorry but the Avatar would not make the list. m night shamalayan took all the magic out of him last year, so I agree with Pie.

    Dan O. I agree in a fight I think Gandalf takes Merlin 9 times out of 10, but remember Merlin came first and JRR Tolkien borrowed some from Merlin to create Gandalf, so he gets the nod in the 5th quadrant.

    Brian, you are most right I missed Dumbledore, whom Severis Snape described as the greatest wizzard of our time. Definately up in the top quadrant, perhaps not in the 5th quadrant though. I did not include Mickey Mouse in order to retain my and Gartner’s independence. Witchey-Poo from HR Puff-n-stuff was an omission, but frankly she would go below Gargamel from the Smufts. Remember Jimmy had a talking magical flute to protect him.

    Yvon; great call on Dr. Strange, sorry I missed him, not sure where he would go.

    Adam Deane, thanks for revealing yourself as a wizard since you referred to us as muggles. Are you a full blood wizard, or a mudblood?

    Thanks again everyone and thanks for reading the blog.

  13. Another demonstration of the chauvinism of the tech sector – only two women, despite the fact that magic is actually a niche market dominated by women! Hermione and Samantha are hardly the top players.

    What about Morgan La Fey? Or Willow from Buffy? Anyone remember Glenda, The Wicked Witch of the West or Grandma Addams? How about the Charmed Ones?

    At the very least, you could’ve included Witch Hazel from the Bugs Bunny cartoons.

    Also, someone has to say it: Where are the open source magicians?

  14. Mark P. McDonald says:


    You are absolutely right and I will update the magic quadrant this weekend.

  15. […] Posted on 4 April 2011 in Nieuws te mooi om waar te zijn var addthis_product = 'wpp-254'; var addthis_config = {"data_track_clickback":true};Gezien op het Gartner blog: […]

  16. Rincewind belongs at the bottom left. Granny Weatherwax top right.

  17. […] the states) IT research and advisory firm, had a pretty amusing April Fools joke.  They announced a new magic quadrant which was literally focused on magic. (Thanks to Xyd for sending me that […]

  18. M. E. Hom says:

    You forgot to put Ricky Jay ( on the chart. He is a real ultra-class magician.

  19. Ian Finley says:

    Love the new MQ! Reminds me of another April Fools MQ spoof at

  20. I’m now updating the magic quandant, this is superb!

  21. […] Gartner announces a new magic quadrant  […]

  22. […] Gartner announces a new magic quadrant – the most comments […]

  23. The Magic Quadrant, and analysts in general also skew the market: according to research conducted by a Scottish lecturer [4] by applying their methodologies to describe a market, they change that marketplace to fit their tools.

Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.