Lydia Leong

A member of the Gartner Blog Network

Entries Tagged as 'science'

Open source and behavioral economics

by Lydia Leong  |  January 9, 2009  |  Comments Off

People occasionally ask me why busy, highly-skilled, highly-compensated programmers freely donate their time to open-source projects. In the past, I’ve nattered about the satisfaction of sharing with the community, the pleasure of programming as a hobby even if you do it for your day job, the “just make it work” attitude that often prevails among […]

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Category: Industry     Tags: , ,

Predictably Irrational

by Lydia Leong  |  January 8, 2009  |  Comments Off

If you deal with pricing, or for that matter, marketing or sales in general, and you’re going to read one related book this year, read Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely. (I mentioned an article by him in a previous post on the impact of transparent pricing for CDNs, […]

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Category: Marketing     Tags: ,

Peer influence and the use of Magic Quadrants

by Lydia Leong  |  December 29, 2008  |  Comments Off

The New Scientist has an interesting article commenting that the long tail may be less potent than previously postulated — and that peer pressure creates a winner-take-all situation. I was jotting this blog post about Gartner clients and the target audience for the Magic Quadrant, and that article got me thinking about the social context […]

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Category: Marketing     Tags: , , ,