Lydia Leong

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Entries Tagged as 'DNS'

The Global Internet Speedup Initiative

by Lydia Leong  |  August 31, 2011  |  Comments Off

The rather prosaically-named, if accurately and precisely named, IETF draft specification, “Client Subnet in DNS Requests” (“edns-client-subnet”), has gotten some breathless marketing spin as the Global Internet Speedup Inititative. I blogged about this about a year and a half ago: “Google’s DNS protocol extension and CDNs“. See that post for a deeper analysis. (I also […]

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Category: Marketing     Tags: ,

New gTLDs require a business case

by Lydia Leong  |  July 23, 2011  |  1 Comment

Recently, I’ve been deluged with client inquiries about the new gTLDs that ICANN finally approved last month. (That’s three years after they first accepted the gTLD stakeholder recommendation, and two years after they said they expected to start taking applications… which they now say they won’t do until January 2012.) Tonight, I decided to write […]

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Category: Marketing     Tags: ,