Lydia Leong

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Entries Tagged as 'book'


Credibility

by Lydia Leong  |  February 20, 2009  |  Comments Off

I’ve recently read Pete Blackshaw’s Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, which is a well-written, methodical introduction to consumer-generated media (CGM, also known as UGC, user-generated content). I’d recommend the book to anyone who hasn’t read a book on the topic; if you’re social-media savvy, chances are you won’t learn much (if [...]

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Category: Analyst Life     Tags: , , ,

Open source and behavioral economics

by Lydia Leong  |  January 9, 2009  |  Comments Off

People occasionally ask me why busy, highly-skilled, highly-compensated programmers freely donate their time to open-source projects. In the past, I’ve nattered about the satisfaction of sharing with the community, the pleasure of programming as a hobby even if you do it for your day job, the “just make it work” attitude that often prevails among [...]

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Category: Industry     Tags: , ,

Predictably Irrational

by Lydia Leong  |  January 8, 2009  |  Comments Off

If you deal with pricing, or for that matter, marketing or sales in general, and you’re going to read one related book this year, read Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely. (I mentioned an article by him in a previous post on the impact of transparent pricing for CDNs, [...]

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Category: Marketing     Tags: ,

The culture of service

by Lydia Leong  |  January 6, 2009  |  1 Comment

I recently finished reading Punching In, a book by Alex Frankel. It’s about his experience working as a front-line employee in a variety of companies, from UPS to Apple. The book is focused upon corporate culture, the indoctrination of customer-facing employees, and how such employees influence the customer experience. And that got me thinking. Culture [...]

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Category: Industry     Tags: , , , ,