Lydia Leong

A member of the Gartner Blog Network

Entries Categorized as 'Marketing'


In cloud IaaS, developers are face of business buyers

by Lydia Leong  |  November 10, 2011  |  1 Comment

I originally started writing this blog post before Forrester’s James Staten made a post called “Public Clouds Prove I&O Pros Are From Venus And Developers Are From Mars“, and reading made me change this post into a response to his, as well as covering the original point I wanted to make. In his post, James […]

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The Global Internet Speedup Initiative

by Lydia Leong  |  August 31, 2011  |  Comments Off

The rather prosaically-named, if accurately and precisely named, IETF draft specification, “Client Subnet in DNS Requests” (“edns-client-subnet”), has gotten some breathless marketing spin as the Global Internet Speedup Inititative. I blogged about this about a year and a half ago: “Google’s DNS protocol extension and CDNs“. See that post for a deeper analysis. (I also […]

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New gTLDs require a business case

by Lydia Leong  |  July 23, 2011  |  1 Comment

Recently, I’ve been deluged with client inquiries about the new gTLDs that ICANN finally approved last month. (That’s three years after they first accepted the gTLD stakeholder recommendation, and two years after they said they expected to start taking applications… which they now say they won’t do until January 2012.) Tonight, I decided to write […]

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Watch the rhetoric

by Lydia Leong  |  February 4, 2011  |  1 Comment

A number of years, an executive at a vendor made a very honest and very funny comment to me during a briefing. The gist of it was this: For years, they’d disdained the technologies that Generation X was interested in — Linux, open source, and so forth. They had, in fact, been generally contemptuous of […]

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Getting on an analyst’s radar screen

by Lydia Leong  |  August 22, 2010  |  2 Comments

I’ve been spending about a quarter of my time in the Bay Area for the better part of this year, a lot of my vendor-facing time has been with start-ups, and I spent much of my HostingCon time with start-ups whose executives have never interacted with analysts in the past, so a couple of FAQs […]

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Smoke-and-mirrors and cloud software

by Lydia Leong  |  March 9, 2009  |  1 Comment

On my more cynical, read-too-many-press-releases days, I wonder if there’s some hapless, tortured PR gnome at Amazon whose job consists solely of vetting one empty cloud fluff piece after another, proclaiming how such-and-such a vendor is now offering deployments on EC2, and how this therefore gives them an on-demand cloud offering (“please think of me […]

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The (temporary) death of premium

by Lydia Leong  |  February 6, 2009  |  Comments Off

We’re in the midst of a fascinating discontinuity in IT purchasing patterns. Even the dot-com crash didn’t cause this kind of disruption. Practically everyone is scrambling to save money immediately, and some organizations are looking at long-term belt-tightening. The most obvious immediate impact is that buyer tolerance for paying a premium is rapidly diminishing. Quality […]

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Google Federal

by Lydia Leong  |  February 3, 2009  |  Comments Off

I heard a radio ad today for Google Federal. It sounded like every other “please, government IT purchasing person, buy our stuff” ad that you hear on news radio in Washington DC. It was a far cry from the sort of ad that one expects to hear from Google, and to hear a federal-targeted ad […]

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Predictably Irrational

by Lydia Leong  |  January 8, 2009  |  Comments Off

If you deal with pricing, or for that matter, marketing or sales in general, and you’re going to read one related book this year, read Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely. (I mentioned an article by him in a previous post on the impact of transparent pricing for CDNs, […]

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Peer influence and the use of Magic Quadrants

by Lydia Leong  |  December 29, 2008  |  Comments Off

The New Scientist has an interesting article commenting that the long tail may be less potent than previously postulated — and that peer pressure creates a winner-take-all situation. I was jotting this blog post about Gartner clients and the target audience for the Magic Quadrant, and that article got me thinking about the social context […]

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