Gartner Blog Network

Posts from Date:   2012-8

Servers are cheap, talent is expensive

by Lydia Leong  |  August 24, 2012

Of late, I’ve been talking to Amazon customers who are saying, you know, AWS gives us a ton of benefits, it makes a lot of things easy and fast that used to be hard, but in the end, we could do this ourselves, and probably do it at comparable cost or a cost that isn’t […]

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Thoughts on cloud IaaS market share

by Lydia Leong  |  August 22, 2012

As part of our qualification survey for the cloud IaaS Magic Quadrant, we ask providers for detailed information about their revenue, provisioned capacity, and usage, under a very strict nondisclosure agreement. We treat this data with a healthy dose of skepticism (and we do our own models, channel-check, talk to contacts in the financial industry […]

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Vendors, Magic Quadrants, and client status

by Lydia Leong  |  August 22, 2012

I’m writing this blog post for vendors who are in Magic Quadrants or who are hoping to be in Magic Quadrants, as well as the Gartner account executives (AEs) who have such vendors as clients and prospects. It’s in lieu of having to send an email blast to a lot of people; since it’s more […]

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Specific Tips for Magic Quadrant briefings

by Lydia Leong  |  August 10, 2012

This is part 2 of a two-part post. The first part contains general tips for Magic Quadrant briefings, applicable to any vendor regardless of how much contact they’ve had with the analyst. This second part divides the tips by that level of contact. Richard Stiennon’s UP and to the RIGHT, which provides advice about the […]

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General Tips for Magic Quadrant briefings

by Lydia Leong  |  August 10, 2012

Three years ago, I wrote a blog post called “What Makes for an Effective MQ Briefing?” This is a follow-up, with my thoughts somewhat more organized. This is part 1 of a two-part post contains the general tips. The next post contains tips that are applicable specifically to each of the three types of vendors. […]

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AR contacts for a Magic Quadrant should read everything

by Lydia Leong  |  August 7, 2012

Something for analyst relations folks and the PR firms that help them, to take note of when participating in a Magic Quadrant: Read every communication that you’re sent, in its entirety. One might think this would be a simple thing, but multiple years of experience have shown that this is not the case. Granted, sometimes […]

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The art of the customer reference

by Lydia Leong  |  August 6, 2012

In the course of my career at Gartner, and my pre-Gartner life as an engineering director who spent giant piles of money on purchasing technology that was often very early-stage, I have spoken to an awful lot of customer references. I’m about to soon dive into the reference-a-thon that a Magic Quadrant represents (we call […]

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