Recruiting Marketing Analytics Talent

By Lizzy Foo Kune | February 16, 2017

What do taxidermy and marketing analytics have in common? Seriously. I’ve been trying to figure this out for a few years. I was trying to hire a marketing analytics professional, yet somehow ended up with a resume from a taxidermist.…


Great Exploration and Mobile Marketing Analytics

By Lizzy Foo Kune | February 15, 2017

What do you think of when you think of great explorers? Vikings? Jules Verne adventures? Astronauts? They all share a purpose – to uncover new information. Marketers seeking mobile analytics solutions could learn a thing or two from their spirit.…


A Resolution for Better Marketing Dashboards

By Lizzy Foo Kune | January 18, 2017

Well. It’s that time of year again. It’s time to hit the gym, quit smoking, lose weight, save money, enjoy your family, read books, learn a new skill, get organized, or take your dog to obedience school. (For those of…


To Succeed with Data, Become a Skeptic

By Lizzy Foo Kune | November 17, 2016

I have a little confession to make: I’m a pariah of my demographic. I love tangible, physical copies of newspapers. We get the New York Times delivered every morning, and it’s guaranteed to arrive prior to 6:30 A.M. This is…


Use Dashboards to Move Beyond Messy Data

By Lizzy Foo Kune | October 31, 2016

Call me crazy, but every time I hear the phrase, “data wrangling,” I envision a structured table on horseback, complete with a hat and some spurs, throwing around a lasso as it attempts to tie down bits of messy data.…


Simplicity in Reporting: Why Your Marketing Data is Only a Supporting Actor

By Lizzy Foo Kune | October 03, 2016

I had a really smart boss at my first marketing gig. As the leader of a nascent digital agency, he was driven, intelligent, and could win over a room in such a way that Don Draper would be envious. My…