There is less than three weeks to go until this year’s Catalyst Conference, taking place July 26-29, in San Diego. Catalyst is a favorite technology conference among many IT professionals because of its detailed and high-quality presentations, opportunities to talk with independent (and opinionated) analysts, and unmatched peer networking opportunities.
We have a number of sessions at Catalyst this year focusing on enterprise social software:
- Roundtable: What Your Peers Are Doing About Social Networking. I will be leading a group discussion where participants can learn from each other. Attendees are expected to share their opinions of social software and any lessons they may have learned from applying it within their enterprise (e.g., where it has been applied, what worked, and what didn’t).
- How and Why the Social Software Market Has Changed (Larry Cannell). Facebook is setting the standard for how people expect to socialize online. This massive disruption is an opportunity for new products to enter the market and for existing vendors to change their stripes and target a new audience. In addition, the widespread deployment of Microsoft SharePoint (which comes with social capabilities of its own) adds to this confusing mix of options.
- The Risks and Rewards of Mobile Social Networking (Darin Stewart). Social networking and mobile computing are experiencing explosive growth. The always-on, always-connected nature of mobile devices makes them a natural complement to the up-to-the-minute status appetites of social media devotees. By understanding the mobile social media landscape, technology leaders can prepare to address the increasingly complex demands of their untethered but still connected user communities.
- End-User Case Study: Enabling Business Value through Social Networking (Luke Dahl, Jet Propulsion Laboratory). JPL has deployed an internal collaboration and social networking platform to enable users to find people and information to improve efficiencies and create business value. This session will cover the architecture necessary to support this, lessons learned, and how it aligns with our enterprise strategy.
- How Cisco Quad is Different from SharePoint and Why You Should Care (Larry Cannell). Cisco is entering the enterprise social software market at an opportune time with the release of Quad. Social networking has become the most popular online activity and collaboration platforms originally rooted in documents are showing their age. Given Cisco’s relationship with nearly every enterprise and the deep resources it can call upon, Quad is a product that IT professionals should understand when the Cisco marketing engine kicks in.
- End User Case Study: Enterprise-class Social Networking, We’re Not in Farmville Any More (David Sacks, Yammer). An emerging class of products, coming from both established vendors (e.g., Salesforce or Tibco) and relative newcomers (e.g., Socialcast, Socialtext, or Yammer), is enabling the creation of Facebook-like sites that integrate business application information within a familiar flow of collaborative interaction. In this session David Sacks, CEO and founder of Yammer, will discuss the standards and approaches necessary to provide these new "systems of engagement" that can socialize data and events managed by enterprise applications.
- Are Intranets Relevant Any More? (Craig Roth & Larry Cannell). In this age of sharing information through social networks, many corporate intranets seem like quaint 1990s holdovers. And when publishing on the formal intranet is tightly controlled, other channels such as document workspaces, wikis and discussion groups seem to be more vibrant and up-to-date. Director Larry Cannell and Managing Vice President Craig Roth will each take one side of the argument: Are intranets simply not relevant anymore?
I look forward to seeing you at the Catalyst Conference in San Diego, where the weather is always pleasant and the sessions and conversations are thought-provoking.