Kristin Moyer

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Entries Tagged as 'contactless'


Contactless is Not About Marketing

by Kristin Moyer  |  January 22, 2010  |  2 Comments

I read an article this morning that discussed the low interest of consumers in contactless (see “Contactless Cards Go Untouched”).  Consumers are rather uninterested in contactless, with 39% of consumers in one study saying they are unlikely to use contactless and 43% saying they are neutral.  Analysts commenting on the results of this study said [...]

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Banks Need to Change Their Approach to Contactless Payments

by Kristin Moyer  |  December 18, 2009  |  Comments Off

Contactless retail payment is often referred to as a “revolutionary technology” for the payment industry; however, this view is misplaced. It represents an opportunity for some consumers to substitute the use of a payment card for a normal cash transaction and, in certain circumstances, may offer added convenience to the consumer — for example, where [...]

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Category: payments     Tags: , ,