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	<title>Kristin Moyer &#187; insurance</title>
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	<link>http://blogs.gartner.com/kristin_moyer</link>
	<description>A member of the Gartner Blog Network</description>
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		<title>Social Networking for Insurance Depends on a More Concrete Commitment to Achieve Business Value</title>
		<link>http://blogs.gartner.com/kristin_moyer/2009/10/30/social-networking-for-insurance-depends-on-a-more-concrete-commitment-to-achieve-business-value/</link>
		<comments>http://blogs.gartner.com/kristin_moyer/2009/10/30/social-networking-for-insurance-depends-on-a-more-concrete-commitment-to-achieve-business-value/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:08:02 +0000</pubDate>
		<dc:creator>Kristin Moyer</dc:creator>
				<category><![CDATA[Customer]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Business Case]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/kristin_moyer/?p=1064</guid>
		<description><![CDATA[Steve Leigh from the insurance team here &#8211;   I wanted to let everyone know that I along with two colleagues here at Gartner (Juergen Weiss and Stephen Forte), will be talking about social networking for insurance in our upcoming teleconference on November 6th.   It seems to me that there remain considerable questions about what [...]]]></description>
			<content:encoded><![CDATA[<p>Steve Leigh from the insurance team here &#8211;   I wanted to let everyone know that I along with two colleagues here at Gartner (Juergen Weiss and Stephen Forte), will be talking about social networking for insurance in our upcoming <a title="teleconference" href="http://www.gartner.com/it/page.jsp?id=1184118">teleconference</a> on November 6th.   It seems to me that there remain considerable questions about what social networking is, whether you can build a sound business case and the best strategies for creating a social network.  Insurers have not been able to successfully derive significant value from externally hosted social networks like Facebook and Linkedin other than to minimally participate in the conversation.  To really leverage social networking for employees, agents and customers, it is likely that they will need to invest in dedicated solutions which will help them to monitor usage, control content, and generate reports.</p>
<p>I would love to hear your thoughts on this topic, as well as invite you to the upcoming<a title="event" href="http://www.gartner.com/it/page.jsp?id=1184118"> event</a>.</p>
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			<wfw:commentRss>http://blogs.gartner.com/kristin_moyer/2009/10/30/social-networking-for-insurance-depends-on-a-more-concrete-commitment-to-achieve-business-value/feed/</wfw:commentRss>
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		<title>Financial Services Providers on Twitter</title>
		<link>http://blogs.gartner.com/kristin_moyer/2009/09/09/financial-services-providers-on-twitter/</link>
		<comments>http://blogs.gartner.com/kristin_moyer/2009/09/09/financial-services-providers-on-twitter/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:58:49 +0000</pubDate>
		<dc:creator>Kristin Moyer</dc:creator>
				<category><![CDATA[insurance]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Financial Services Providers]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/kristin_moyer/?p=948</guid>
		<description><![CDATA[Juergen Weiss from IAS Insurance here.  My colleague Steve Leigh and I have just published a research note about the presence of Financial Services Providers on Twitter (available to Gartner clients). There has been a lot of hype around this micro-blogging service but the reality is that less than 20% of the largest global insurers [...]]]></description>
			<content:encoded><![CDATA[<p>Juergen Weiss from IAS Insurance here.  My colleague Steve Leigh and I have just published a research note about the presence of <a href="http://www.gartner.com/DisplayDocument?doc_cd=170732">Financial Services Providers on Twitter </a>(available to Gartner clients). There has been a lot of hype around this micro-blogging service but the reality is that less than 20% of the largest global insurers and banks actually have a presence on Twitter.  And those that have a Twitter account usually don&#8217;t have a huge number of followers or tweets as our research indicates.</p>
<p>Is this good or bad? Well, it depends for which purpose Financials Services Providers want to use Twitter. Those that take Twitter seriously can provide an additional service channel to their clients which can help to build stronger customer relationships. Those that consider Twitter only as a one-way communication or marketing tool haven&#8217;t understood the community nature of this service and will fail to provide any value.</p>
<p>And even if banks or insurers believe that Twitter is nothing more than a fad they should continue to keep an eye on this service. We have identified for example one example where an impostor tweeted under the name of a global investment banking and securities firm. This can seriously hurt your brand or confuse prospects and customers.  What do you think? Are you alrady tweeting and what? What&#8217;s your opinion about Twitter?</p>
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		<title>H1N1 is now &#8220;officially&#8221; a pandemic&#8230;</title>
		<link>http://blogs.gartner.com/kristin_moyer/2009/06/11/h1n1-is-now-officially-a-pandemic/</link>
		<comments>http://blogs.gartner.com/kristin_moyer/2009/06/11/h1n1-is-now-officially-a-pandemic/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 23:11:27 +0000</pubDate>
		<dc:creator>Kristin Moyer</dc:creator>
				<category><![CDATA[Customer]]></category>
		<category><![CDATA[Executive Decisions]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[banking and investment services]]></category>
		<category><![CDATA[BCM DR]]></category>
		<category><![CDATA[contingency planning]]></category>
		<category><![CDATA[Pandemic]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/kristin_moyer/?p=783</guid>
		<description><![CDATA[Rick DeLotto here&#8230; H1N1 reached World Health Organization Pandemic status on June 11, 2009, meaning that it is firmly established worldwide.  To date, this appears to be are relatively mild influenza strain in the developed world, with nearly 30,000 infections and 144 deaths officially reported in 74 countries.
 Unlike seasonal influenza outbreaks, which are most dangerous [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small"><span style="font-family: Arial">Rick DeLotto here&#8230; H1N1 reached World Health Organization Pandemic status on June 11, 2009, meaning that it is firmly established worldwide.  To date, this appears to be are relatively mild influenza strain in the developed world, with nearly 30,000 infections and 144 deaths officially reported in 74 countries.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small;font-family: Arial"> </span><span style="font-size: small"><span style="font-family: Arial">Unlike seasonal influenza outbreaks, which are most dangerous to the frail and elderly, the majority of H1N1 victims are under the age of 25 years.  A small number of people infected (2%) develop severe illness and life-threatening pneumonia. Half to two thirds cases of severe and fatal infections have been in adults between the ages of 30 and 50 years, key contributors to the work force.   Though many had preexisting conditions such as respiratory diseases, notably asthma, cardiovascular disease, diabetes, autoimmune disorders, and obesity, from a third to half, though of severe and fatal infections were in “previously healthy” young and middle aged people.  Stress levels are likely to be, and remain high.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small;font-family: Arial"> </span><span style="font-size: small"><span style="font-family: Arial">This is a good time to quietly and cheerfully check the status of your pandemic preparations&#8211; and even less reason to panic than usual.    The financial services industries were leaders in pandemic preparedness&#8230; but it never hurts to check, test and train&#8211;that is how one <em>stays </em>a leader.</span></span></p>
<ul>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small"><span style="font-family: Arial">Things being as they are in the industry, the chances are very good that your team, partners and critical suppliers have had some staff-turnover or reductions.  Clearly identify and notify HR of IT staff with critical skills that must be retained during reductions in workforce if the bank expects to be able to operate or reopen after a disaster or during an influenza outbreak. <span>  </span>Make sure that policies and preparations for employees to work from home have not been rescinded since the flu crisis was “over”.</span></span></div>
</li>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small"><span style="font-family: Arial">Review existing BCM/DR and contingency plans to ensure that they are up to date from a personnel and supplier perspective.  Are your existing operations and emergency plans fully documented and able to be executed under new management and staffing if necessary?  </span></span></div>
</li>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small"><span style="font-family: Arial">Are sanitary supplies—such as hand sanitizer, tissues and masks available and in good supply?  What about your emergency supplies?  What about medical resources nearby the branch or office for workers who become sick at work?<span>  </span>Many of these may have been closed, or their hours curtailed, recently for financial reasons.</span></span></div>
</li>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small;font-family: Arial"> </span><span style="font-size: small"><span style="font-family: Arial">The WHO is concerned about the spread of H1N1 to less developed countries be certain that any outsourcers located there have at least met your agreed BCM/DR standards, and any special pandemic requirements of their local governments.  Are preparations still in place to repatriate overseas or traveling staff rapidly if conditions deteriorate?</span></span></div>
</li>
</ul>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small;font-family: Arial">The promotion to Phase 6 was expected, and is in itself unlikley to affect operations.  Keep an eye on pandemicflu.gov and Gartner&#8217;s own pandemic coverage for updates.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small;font-family: Arial">..and wash your hands, of course.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small"><span style="font-family: Arial"></span></span></p>
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		<title>The Implications of Consumer Migration</title>
		<link>http://blogs.gartner.com/kristin_moyer/2009/06/09/the-implications-of-consumer-migration/</link>
		<comments>http://blogs.gartner.com/kristin_moyer/2009/06/09/the-implications-of-consumer-migration/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 15:29:01 +0000</pubDate>
		<dc:creator>Kristin Moyer</dc:creator>
				<category><![CDATA[insurance]]></category>
		<category><![CDATA[consumer migration]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/kristin_moyer/?p=776</guid>
		<description><![CDATA[Consumer migration is occurring on a global basis.  In emerging economies, consumers are migrating from the city back to the country.  For example, 12 million factory workers in China who returned home for the 2009 Chinese New Year remained in the countryside.  Expats are returning home.  For example, 200,000 people could leave Singapore by 2010 [...]]]></description>
			<content:encoded><![CDATA[<p>Consumer migration is occurring on a global basis.  In emerging economies, consumers are migrating from the city back to the country.  For example, 12 million factory workers in China who returned home for the 2009 Chinese New Year remained in the countryside.  Expats are returning home.  For example, 200,000 people could leave Singapore by 2010 and Dubai&#8217;s population could drop by 15% in 2009.  Multi-generational households are forming around the world as consumers in financial distress return home.  Consumer migration is occurring and will be a &#8220;silent killer&#8221; for financial institutions without action, further devastating balance sheets of consumer-oriented industries.</p>
<p>Two important implications of consumer migration for financial institutions are:</p>
<ul type="disc">
<li>Individual consumer migration will occur with little or no warning to the corporation</li>
<li>Products and services must no longer be oriented only to the individual, but rather to a multi-generational household as well</li>
</ul>
<p>The ability to retain customers in the face of consumer migration is a critical success factor for financial services firms in terms of preserving revenue and profitability.  To retain a customer, the financial institution must know the consumer is at risk of migration.  The institution must also understand the composition of the future multi-generational household in order to provide products and services that are oriented to this new composition.</p>
<p>The ability to do these two things can enable a financial institution not only to preserve revenue and profitability in the face of consumer migration, but to improve revenue and profitability by extending into new consolidated households.  Consolidated households, due to having additional inhabitants, are likely to have higher than average overall spend.  Consumer migration is in these ways both a threat and an opportunity for financial institutions.</p>
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		<title>Pandemic Lessons&#8230;So Far</title>
		<link>http://blogs.gartner.com/kristin_moyer/2009/05/05/pandemic-lessonsso-far/</link>
		<comments>http://blogs.gartner.com/kristin_moyer/2009/05/05/pandemic-lessonsso-far/#comments</comments>
		<pubDate>Tue, 05 May 2009 11:43:26 +0000</pubDate>
		<dc:creator>Kristin Moyer</dc:creator>
				<category><![CDATA[Customer]]></category>
		<category><![CDATA[Executive Decisions]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[banking and investment services]]></category>
		<category><![CDATA[BCM DR]]></category>
		<category><![CDATA[h1n1]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[Pandemic]]></category>
		<category><![CDATA[Swine Flu]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/kristin_moyer/?p=757</guid>
		<description><![CDATA[
Rick DeLotto here.  While it is far too early for a “Lessons Learned” entry, we can make a fairly good stab at “Lessons still on the blackboard.”


The Media will over react early and often.  Frankly, this is a good thing. We need the media to cut through the noise of everyday life to bring breaking [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial"></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Arial"><span style="font-size: small">Rick DeLotto here.  While it is far too early for a “Lessons Learned” entry, we can make a fairly good stab at “Lessons still on the blackboard.”</span></span></p>
<ul>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Arial"><span style="font-size: small">The Media will over react early and often.  Frankly, this is a good thing. We need the media to cut through the noise of everyday life to bring breaking information of potential threat situations to a (by now) skeptical public. If you can contain the outbreak before it becomes a genuine pandemic with deep penetration of the population, then it is far cheaper, easier and quicker to deal with and (2) when viruses become really widespread, then they have the opportunity to evolve very quickly and become resistant to anti-viral medicines. The Pandemic of 1918 was a world-shaking event that killed an estimated one hundred million people world-wide (both from the flu and secondary lung infections), at least twice as many people as World War One.  Roughly half a million people die each year from what we think of as a normal flu season. </span></span></div>
</li>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Arial"><span style="font-size: small">This is a good time to remind staff that a pandemic comes in waves (1918 came in three distinct waves spread over more than two years), as the virus evolves into an accommodation with its hosts.  This particular virus is projected to be back in the N. hemisphere later in 2009 as one of the components of the “regular flu season.” Despite its short incubation period, this strain spread very rapidly, reminding us that no part of the planetary surface is truly isolated anymore.  It was world-wide before any travel restrictions, however mild, were announced. New reports have surfaced that it is actively mutating, with unpredictable results.</span></span></div>
</li>
<li>
<div class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Arial"><span style="font-size: small">If you “acted on warning,” roughly a week ago, you should have a very good idea of the current state of your emergency contact system and be whittling down your “to-do list” of problems which you encountered.  Do not forget to try to dig out the business process weaknesses that caused the little problems along the way:  e.g. new hires and fires need to be on or off the notification list immediately.  Keep testing, as these systems are vital in any attempt to get information to staff outside of normal business hours, </span></span></div>
</li>
</ul>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Arial"><span style="font-size: small">Finally, how badly was your staff’s home life disrupted?  Knowing this can increase your ability to plan for normal operations during the next business disruption. Survey your staff anonymously to find out how the pandemic alert has affected their families.  Did they bring in extra supplies?  How much did they spend? How long was the disruption to school and daycare (both adult and child)?</span></span></p>
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		<title>Review your Pandemic Plan&#8230; and wash your hands.</title>
		<link>http://blogs.gartner.com/kristin_moyer/2009/04/27/review-your-pandemic-plan-and-wash-your-hands/</link>
		<comments>http://blogs.gartner.com/kristin_moyer/2009/04/27/review-your-pandemic-plan-and-wash-your-hands/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 13:05:24 +0000</pubDate>
		<dc:creator>Kristin Moyer</dc:creator>
				<category><![CDATA[Customer]]></category>
		<category><![CDATA[Executive Decisions]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[ffiec]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[Operational risk]]></category>
		<category><![CDATA[Pandemic]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[Stress Testing]]></category>
		<category><![CDATA[Swine Flu]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/kristin_moyer/?p=743</guid>
		<description><![CDATA[Rick DeLotto and Roberta Witty here with some thoughts on the Influenza Uproar… please note that, as of this writing, no epidemic or pandemic has been declared.
First, don’t panic— if you are a US bank you should already have a written and tested pandemic plan in place.  We suggest you review it, check your local [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">Rick DeLotto and Roberta Witty here with some thoughts on the Influenza Uproar… please note that, as of this writing, no epidemic or pandemic has been declared.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">First, don’t panic— if you are a US bank you should already have a written and tested pandemic plan in place. <span> </span>We suggest you review it, check your local regulator for additional guidance and brief your organizational counterparts as to what will happen if the plan is activated. <span> </span></span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">Second—don’t panic.<span>  </span>The news media is doing that for you, perhaps as a relief from covering the …umm what was it again? O yeah, The Great Economic Downturn and Banking Crisis.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">Third, after not panicking, check your staffing schedules to make sure you can cover higher absenteeism.<span>  </span>The recent outbreaks of the Swine flu are highlighting the need for organizations to have pandemic plans that address workforce absenteeism rates of 40% or higher. There are 20 laboratory-confirmed human cases in California, Texas, Ohio, Kansas and New York. In fact, our colleagues with Roberta <span> </span>in <span> </span>Chicago for the Gartner Business Continuity Management Summit have already been notified that at least one company planning to attend cannot because they have already initiated their crisis management plan to monitor the swine flu outbreak in their area. With luck, this will be a very minor event as according to the WHO “laboratory testing has found the swine influenza A (H1N1) virus susceptible to the prescription antiviral drugs oseltamivir and zanamivir.”</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">Immediate steps for organizations to take include:</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">• Go to www.pandemicflu.gov to find out the actions the US government recommends to ensure workforce safety and continuous business operations.<span>  </span>Make sure senior management sees it: our experience shows there were a lot of high level scoffers at the possibility this would occur.<span>  </span>Watch your main regulator’s site for additional guidance as the situation evolves.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">• Download and examine the FFIEC’s </span><a href="http://www.fbiic.gov/public/2008/jan/Pandemic_flu_Jan08.pdf"><span style="color: #333399"><span style="font-size: small">“Pandemic Flu Exercise of 2007 After Action Report” </span></span></a><span style="font-size: small">immediately, and disseminate their findings across your organization. To the best of our knowledge, this is the only large-scale testing of business pandemic plans ever conducted.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">• Download Rick DeLotto’s research note “New U.S. Guidance on IT in Pandemics” dated March 3, 2008.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">• It is, as they say, <em>never </em>too early for proper hygiene, and a “wash your hands” campaign is a great way to start a “yes we are REALLY serious” about this awareness build-up.<span>  </span>Hand sanitizers do no good at all sitting on the shelf.<span>  </span>Emphasize the urgency of performing personal hygiene disciplines that will inhibit the spread of the virus.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">• Identify existing and projected critical skills shortages; and initiate staff cross-training, testing and certification. Make sure that cross-trained personnel are also given the appropriate access rights in your applications. This is the longest lead-time and most disruptive of the improvements.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">• Determine which business operations are sustainable, at what level, and likely durations of downtime for normal business operations with staff absentee rates of 40%. Test for various combinations of leaders and skilled staff.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">• Testing should start immediately to isolate and remediate problem areas. Testing should be rigorous, inventive, ongoing and documented.</span></span></p>
<p><span style="color: #333399;font-family: Arial"><span style="font-size: small">Gartner has many research notes related to pandemic planning and we will continue to update you as to the severity of events and actions you should take as the situation evolves. Please go to www.gartner.com for more information.</span></span></p>
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		<title>Risk Management and Social Media: A Paradigm Shift</title>
		<link>http://blogs.gartner.com/kristin_moyer/2009/02/09/risk-management-and-social-media-a-paradigm-shift/</link>
		<comments>http://blogs.gartner.com/kristin_moyer/2009/02/09/risk-management-and-social-media-a-paradigm-shift/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 13:10:58 +0000</pubDate>
		<dc:creator>Kristin Moyer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[risk management]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/kristin_moyer/?p=614</guid>
		<description><![CDATA[Maureen O&#8217;Neil here.  During recent interactions with clients, I wasn&#8217;t surprised to hear that many are considering social media initiatives.  That&#8217;s because the fastest growing segment of Web content is blogs, message boards and social communities.  These forms of social networking upend the traditional form of top-down information dispersal because information freely flows in and [...]]]></description>
			<content:encoded><![CDATA[<p>Maureen O&#8217;Neil here.  During recent interactions with clients, I wasn&#8217;t surprised to hear that many are considering social media initiatives.  That&#8217;s because the fastest growing segment of Web content is blogs, message boards and social communities.  These forms of social networking upend the traditional form of top-down information dispersal because information freely flows in and out of an organization.</p>
<p>Social networking sites provide businesses a new way to extend their brand identity, establish a community experience for their customers and provide personalized interactions.  At the same time, such sites usher in novel forms of risk that can&#8217;t always be mitigated through traditional risk management strategies. Facebook, MySpace and LinkedIn and Twitter, along with countless blogs and chats are Web environments where anonymously supplied information about a company&#8217;s products and services are shared and compared, in some cases inaccurately.</p>
<p>Social media exposes firms to significant risks including serious damage to a company&#8217;s reputation.  With a proactive approach you can influence and counteract how your organization is portrayed on these social media.  That requires companies to create an Internet reputation risk management plan that addresses what visitors to your site express, what your employees share on other sites and most significantly what things are said about your firm on sites over which you have no direct control.</p>
<p>Here&#8217;s how to begin to get a grip on protecting your reputation on the Web;</p>
<ul type="disc">
<li>Actively engage on social network venues to understand how reputation can be impacted by the interactions</li>
<li>Gather information on the social media activities your company is considering.  Then assess the areas of vulnerability, create counteraction plans and communicate them to employees.</li>
<li>Dedicate at least one employee to the monitoring of your online reputation</li>
<li>Build a process to identify new reputation risk elements as social media evolves</li>
</ul>
<p>The risks enterprises face as a result of participating in social media are real.  But so too are the benefits.  Therefore don&#8217;t let risk blind you from taking advantage of the transformational communication opportunities arise from social media. </p>
<p>I&#8217;ll let my colleague French Caldwell have the last word. Here is his pithy take on risk management, <a href="http://www.gartner.com/DisplayDocument?doc_cd=140802">Risk Management and Business Performance Are Compatible</a>):</p>
<p style="padding-left: 30px">&#8220;Risk management is perceived as the opposite of business agility. In reality, risk management is about building a more agile enterprise &#8211; that is enabling an organization to take the greatest amount of risk in the safest way possible. It&#8217;s not about saying &#8220;no&#8221; to taking a risk; it&#8217;s about how to say &#8220;yes&#8221;.</p>
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