Kristin R. MoyerDoug McKibben recently published a research note on social networking and commercial banking (paying Gartner clients please see “Social Networking for Commercial Banking: An Opportunity and a Challenge for Banks”).
Social networking, online chat, blogs and mobile services are among the leading-edge communication and networking technology phenomenon that have become increasingly embedded in the fabric of daily life for many people in terms of peer-to-peer (P2P) interaction and, to a certain extent, for retail banking.
Recent Gartner survey data indicates that some of these capabilities also have gained a foothold with commercial customers in several regions.
The challenge for banks is now twofold: (1) to make these capabilities an integral part of their services where wanted, and (2) to determine how to leverage these services to increase bank revenue with commercial customers.
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Category: operations Tags: commercial banking, social networking
