Kristin R. MoyerSteve Leigh from the insurance team here – I wanted to let everyone know that I along with two colleagues here at Gartner (Juergen Weiss and Stephen Forte), will be talking about social networking for insurance in our upcoming teleconference on November 6th. It seems to me that there remain considerable questions about what social networking is, whether you can build a sound business case and the best strategies for creating a social network. Insurers have not been able to successfully derive significant value from externally hosted social networks like Facebook and Linkedin other than to minimally participate in the conversation. To really leverage social networking for employees, agents and customers, it is likely that they will need to invest in dedicated solutions which will help them to monitor usage, control content, and generate reports.
I would love to hear your thoughts on this topic, as well as invite you to the upcoming event.
Category: Customer insurance social networking Tags: Business Case, insurance, social networking
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