Kristin Moyer

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Kristin R. Moyer
Research Director
11 years at Gartner
18 years IT industry

Kristin Moyer is a research director in Industry Advisory Services/Banking and Investment Services. She has more than 17 years of experience across the global high-technology industry in a variety of roles. Ms. Moyer's research coverage includes card… Read Full Bio

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Why Buyer-Centricity is Extra Important in Lending

by Kristin Moyer  |  September 4, 2009  |  Comments Off

Last week I wrote that lending needs to become more buyer-centric (see here).  This is really true across banking operations.  While many other industries have had to become more buyer-centric (for example, the travel and broader retailing industries), traditional banking has not made significant progress in this area.

Is there a case that buyer-centricity is “extra” important in lending?

Yes, and there are at least two reasons why:

  • Lending was the root cause of much of the current financial turbulence, caused largely by the inability to look outside of process, procedures and internal checks and balances.
  • The complexity of lending products and processes is high, levels of transparency and customer-focus are generally low.

Both of these require innovation to address.  I’m working on a research note that will outline what innovations are required.  Back soon.

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