Kristin Moyer

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SXSW: Consumers want to know how to budget, manage money

March 16th, 2009 · 1 Comment

Stessa Cohen here. I’m in Austin (Texas) today, moderating a panel Finance 2.0 – online personal finance management.  Panel includes Mint, SmartyPig, Billeo, and Keeping Nickels.  My initial impression: consumers, even bleeding edge early technology adopters, are hungry for help, information, advice about how to get a hold of their personal finances. How do I start a budget? How do I manage my money starting *today*?  How do I manage my money pay-check-to-pay-check?

What else I heard? They aren’t looking to banks for the answers.  They are looking for tools that will help them solve their money problems.  The latter is not necessarily exclusive of the former.

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Tags: Customer

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