Kristin Moyer

A member of the Gartner Blog Network

Kristin R. Moyer
Research Director
11 years at Gartner
18 years IT industry

Kristin Moyer is a research director in Industry Advisory Services/Banking and Investment Services. She has more than 17 years of experience across the global high-technology industry in a variety of roles. Ms. Moyer's research coverage includes card… Read Full Bio

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What Banks Can Learn from the White House

by Kristin Moyer  |  January 20, 2009  |  1 Comment

Just hours into Obama’s Presidency, the White House is already blogging:

Most interesting for banks (and corporations in general) is a post from the Director of New Media for the White House, Macon Phillips:  Change has Come to White House.gov.  This blog does something that banks are NOT doing when it comes to new media and social computing - it lays out a vision and priorities for the online engagement of citizens:

  • Vision:  expand and deepen citizen engagement
  • Priorities:  communication, transparency, participation

Launching a Twitter account, as some banks have recently done, is not a strategy.  Having a corporate Facebook page is not a strategy.  Banks need to take a step back and develop a vision and strategy for social computing.

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  • 1 Defining Social Media in the Banking Sector   February 5, 2009 at 10:47 am

    [...] and blogging about Web 2.0 and financial social networks (FSNs) a lot over the past 12-18 months (What Banks Can Learn from the White House, Social Lending Will Challenge Bank Customer Relationships, P2P Social Lending Networks Morph Into [...]