Kristin Moyer

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Kristin R. Moyer
Research Director
11 years at Gartner
18 years IT industry

Kristin Moyer is a research director in Industry Advisory Services/Banking and Investment Services. She has more than 17 years of experience across the global high-technology industry in a variety of roles. Ms. Moyer's research coverage includes card… Read Full Bio

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How to Price Your New Hummer

by Kristin Moyer  |  November 4, 2008  |  1 Comment

David Furlonger here.  According to recent data from Mastercard: the amount of gasoline being consumed by the US consumer has declined dramatically over the year. Not surprising you might think based on oil price rises. However, the data Mastercard has collected also shows that consumption has NOT risen even though the average price at the pump in the US is now back below $3.00. This suggests anyone looking to buy a Hummer will have a substantial bargaining chip against costly car dealer inventory.

From a financial services perspective there is another implication from this news. Namely, the potential to be gained from and value in tracking payment related information. My colleagues Christophe Uzureau and Kristin Moyer have discussed payment information value added services (PIVAS) in Gartner research, Payment Information Value-Added Services: The Cornerstone of Customer Loyalty; Hype Cycle for Financial Services Payments Systems, 2008; and Five Capabilities Your Card Management Software Needs to Support the Future of Payments. It is clear that MasterCard have now taken this to a new level in terms of economic indicators. Banks have generally failed to recognize the value of information at their fingertips and incorporate that knowledge into everything from loyalty schemes to product selection and risk management.

For the US in particular, it may also be a pre-cursor to a bigger and more worrying issue for branch operations. Less gasoline purchasing likely means less car trips.  Perhaps banks should be looking at the implications for fewer branch visits and whether their alternative channel infrastructure is sufficiently functionally rich, readily usable and robust enough to manage an increase in usage.

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  • 1 Stessa Cohen   November 4, 2008 at 9:30 pm

    I agree in theory yet Scandinavian banks — which already have a very high % of consumers using online channels vs.branch — still have problems creating that enriched customer experience in the online channel(s). Maybe this situation bodes well for banks/financial services combined with other retail/destinations? the classic grocery/bank sure, but also post office with multifunction ATMs– already deployed in other countries?