Comments on: Why are Mint and Wesabe Talking More About the Financial Crisis Than Banks?

By: Snowball Rolling Down a Hill

Snowball Rolling Down a Hill — Mon, 20 Oct 2008 17:43:37 +0000

[...] Few banks are engaging their customers. Last week, 0% of the top 10 global banks were using their Websites to engage customers. Here’s what the top 20 global banks are saying about the market crisis this week: [...]

By: Stessa Cohen

Stessa Cohen — Wed, 24 Sep 2008 01:21:33 +0000

Do banks realize the buzz is at the coffee shop and online? Are bankers listening to the Twitter buzz, mommy bloggers, about the financial crisis? Not just what bankers are saying to each other.

By: Rick DeLotto

Rick DeLotto — Tue, 23 Sep 2008 20:27:40 +0000

and here I thought MY mom was a soccer fan… I wonder if she was just collecting gossip?

I came to Gartner out of competitive intelligence, and am always delighted to see an intel technique at work. What Stessa has shown here is first-class HUMINT—human intelligence.—gathered in the open, analyses and assessed for impact.

Is YOUR bank doing this? Do YOU know how scared your customers are? Do you know what they are saying about you in the neighborhood? Why isn’t your staff “collecting the buzz” at coffee shops, local events and supermarket lines and passing it up the chain for analysis? Don’t ever doubt that enough of the truth can be known with sufficient clarity early enough to make a difference.