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Kirsten Newbold-Knipp

Research Director
Kirsten Newbold-Knipp analyzes digital marketing strategy, trends and practices, with an emphasis on content marketing, digital commerce, marketing technology and marketing management. Ms. Newbold-Knipp helps marketing leaders take...
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Do Marketers Really Use LTV?

By Kirsten Newbold-Knipp | July 01, 2016

LTV. Lifetime value.  It’s one of my favorite topics and I had the opportunity to get a pulse on how many enterprise marketers measure and actively use LTV during one of my talks at the Gartner Digital Marketing Conference. Why…

What’s Cool in Marketing Technology in 2016?

By Kirsten Newbold-Knipp | May 11, 2016

One of the most fun aspects of being an analyst is the opportunity to look to the future and peer around corners in an effort to bring clients ideas about the most promising new techniques and tools that could drive…

Adobe Livefyre Deal Underscores High Demand for Content Across All Marketing Disciplines

By Kirsten Newbold-Knipp | May 05, 2016

Adobe announced it has entered into an agreement to acquire Livefyre. Known for tools to collect, manage and publish user generated content, Livefyre has to date been used primarily by social and content marketing teams. As all marketing channels become…

What’s in a Content Marketing Stack? [WCM, DAM, CMP, etc]

By Kirsten Newbold-Knipp | April 19, 2016

Today, Skyword, heretofore known as a Content Marketing player focused on bringing together the writing talent and workflow tools to scale content marketing programs, launched a Digital Asset Management solution to help marketers find and globally manage all their content…

Has Digital Marketing Finally Become Just Marketing?

By Kirsten Newbold-Knipp | April 05, 2016

“If you are building out a discrete Digital Marketing Center of Excellence (CoE), you’re too late,” I said a few months ago and stirred up some controversy among a group of marketers and analysts alike. Seriously though, what is digital…

SXSW Innovation and Inspiration, No Badge Required

By Kirsten Newbold-Knipp | March 17, 2016

SXSW Interactive just ended and Music is ramping up for us Austinites. Spring marks a time that our town is overrun and our calendars are overbooked – but I can’t complain. This year I didn’t have an official SXSW pass…