Build Digital Expertise without Creating a Digital Silo

By Kirsten Newbold-Knipp | August 19, 2016

In many marketing organizations today there is a distinct divide between the digital ‘haves’ and ‘have nots’. A few months ago I wrote about a debate that we Gartner marketing analysts were having about whether the Digital Center of Excellence…


Surprise, Many Enterprises Still in Experimental Content Marketing Stage

By Kirsten Newbold-Knipp | July 21, 2016

Working with enterprise marketers across sectors, I am still periodically surprised when clients tell me about the state of their content marketing efforts. After taking more than 100 client calls on content marketing, similar patterns arise. The surprise is that…


Do Marketers Really Use LTV?

By Kirsten Newbold-Knipp | July 01, 2016

LTV. Lifetime value.  It’s one of my favorite topics and I had the opportunity to get a pulse on how many enterprise marketers measure and actively use LTV during one of my talks at the Gartner Digital Marketing Conference. Why…


What’s Cool in Marketing Technology in 2016?

By Kirsten Newbold-Knipp | May 11, 2016

One of the most fun aspects of being an analyst is the opportunity to look to the future and peer around corners in an effort to bring clients ideas about the most promising new techniques and tools that could drive…


Adobe Livefyre Deal Underscores High Demand for Content Across All Marketing Disciplines

By Kirsten Newbold-Knipp | May 05, 2016

Adobe announced it has entered into an agreement to acquire Livefyre. Known for tools to collect, manage and publish user generated content, Livefyre has to date been used primarily by social and content marketing teams. As all marketing channels become…


What’s in a Content Marketing Stack? [WCM, DAM, CMP, etc]

By Kirsten Newbold-Knipp | April 19, 2016

Today, Skyword, heretofore known as a Content Marketing player focused on bringing together the writing talent and workflow tools to scale content marketing programs, launched a Digital Asset Management solution to help marketers find and globally manage all their content…