Wanted: Compelling Experiences (AKA: How Your Ecommerce Brand Can Compete & Co-Exist with Amazon)

By Kirsten Newbold-Knipp | August 09, 2017

Not a week goes by without a conversation with a client trying to figure out how to play in the Amazon sandbox without cannibalizing their own revenue streams. It’s a reality. Today, to be where their prospects and customers are…


Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

By Kirsten Newbold-Knipp | July 19, 2017

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) – are facing an exponentially growing set of content needs. This…


Marketing content or content marketing?

By Kirsten Newbold-Knipp | April 26, 2017

Every day I get to talk with clients about content. All sorts of content. How do you build a content strategy? How can we hire great content marketers? What tools should we use to streamline content creation and store it…


Future of Content Goes Beyond Storytelling (Attributes, AI, Engineers – oh my!)

By Kirsten Newbold-Knipp | April 03, 2017

Great storytelling is at the heart of any meaningful content marketing effort – so this won’t be a post where the machines take over.  But, what I can say with confidence is that in an era of content shock and…


Attributes, My Marketing Buzzword for 2020

By Kirsten Newbold-Knipp | March 16, 2017

Some interesting conversations ensue during SXSW in Austin. Though I didn’t have time to attend much this year, I did meet several interesting folks.  I was talking to a marketer from YEXT about information like location, hours of operation, social…


6 Key Tenets of Marketing Budgeting We All Learned in College

By Kirsten Newbold-Knipp | January 26, 2017

For most marketers budgeting season starts in September or October.  Budgeting often stretches into early February as feedback from finance and shifts in other department’s budgets have ripple effects to the broader organization, making now the right time to revisit…