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Julie Hopkins

Research Director
Julie Hopkins analyzes digital marketing strategy, trends and practices. She studies social marketing, multichannel marketing, email marketing, customer experience and emerging digital marketing trends. She helps clients use these...
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I am Loyalist, Read My Tweet. Please?

November 20, 2014 | 1 Comment

Background. When I’m not working, parenting, or cleaning up my house, I’m running.  I’ve been running for 25 years, and run (or work out) most days. I’ve done two marathons, several half marathons, dozens of 10K and 5K races, and last year set a streak of 153 days of running in a row. In the… Read More

Ode to Multichannel Marketers and Generalists

November 7, 2014 | 2 Comments

Every week, our team pulls together a collection of published research and articles for clients that speak to one of the digital marketing issues of the day. It’s “hosted” by one analyst each week –this week’s host is my multichannel co-conspirator, Adam Sarner, and he’s talking Multichannel Marketing. Sometimes I feel like multichannel marketing gets a… Read More

You Say You Want a Revolution?

September 29, 2014 | 0 Comments

It’s easy in our jobs as marketers to get caught in the day-to-day marketing march. We know everything there is to know about email deliverability…or search campaign optimization…or responsive design. When events hit our calendar we get a chance to lift our heads, look around, eat massive amounts of salty snack food, wear our comfortable… Read More

Social Marketing Strategy, as Sung by Sinatra

September 19, 2014 | 1 Comment

If you’re a Yankees fan, by sometime today you will have seen “the video”. Gatorade started airing an ad late this week that features soon-to-be-retired Derek Jeter, walking the last few blocks to Yankee Stadium, accompanied by Frank Sinatra singing, “My Way.” As he approaches the stadium, he greets legions of long time, very surprised… Read More

Marketers, Cynics, and the #ALSIceBucketChallenge

August 19, 2014 | 2 Comments

Interesting times on social media these days.  The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics. And some of them…interestingly….are marketers.  Why, marketers? You know that there is some rare air being achieved here. These are not your competitors. Your brand…your client…will not… Read More

Things That Make You Say Wow

August 11, 2014 | 1 Comment

I remember the day I first met the original Toyota Swagger Wagon family. I was working at my old agency at the time, and I went from department to department introducing them to coworkers via YouTube. I cried tears of laughter on the first video (https://www.youtube.com/watch?v=ql-N3F1FhW4), and then launched every other piece of content the… Read More

What Graduates and Marketers Know

June 27, 2014 | 0 Comments

Based on the number of red solo cups that are littering the streets of my town these days, it’s clearly graduation party season. Graduation parties are big in the Midwest. BIG. We only have a few months of nice weather, so when we have something to celebrate during one of those months, we go all… Read More

Why Leaked College Emails Should Matter

June 4, 2014 | 0 Comments

By now, most of us who hover around the world of social media have had the chance to read and digest the emails that were sent by Evan Spiegel, Snapchat founder, to his fraternity brothers when he was a Freshman and Sophomore at Stanford. I raise them not because I want to launch a gender… Read More

The 2014 Digital Marketing Spend Survey: You’ve Got the Data. What to Do (and Not Do) With It.

May 27, 2014 | 0 Comments

A few months ago, the Gartner for Marketing Leaders team (check us out here – aren’t we adorable?) published our second annual Digital Marketing Spend Survey. The 2014 survey offers you a look at how CMOs are allocating budgets and prioritizing resources and investments, related not only to their overall marketing programs, but with a… Read More

Facebook Mobile Saves Lives

January 30, 2014 | 0 Comments

It’s been an interesting 10 days in the world of social media. It began with the headlines spawned by a Princeton University study that predicted the death (or appreciable decline) of Facebook. The prediction that Facebook would lose 80% of its users by 2017 was based on a model of the spread of infectious diseases… Read More