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Julie Hopkins

Research Director
Julie Hopkins analyzes digital marketing strategy, trends and practices. She studies social marketing, multichannel marketing, email marketing, customer experience and emerging digital marketing trends. She helps clients use these...
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Social Marketing Strategy, as Sung by Sinatra

September 19, 2014 | 0 Comments

If you’re a Yankees fan, by sometime today you will have seen “the video”. Gatorade started airing an ad late this week that features soon-to-be-retired Derek Jeter, walking the last few blocks to Yankee Stadium, accompanied by Frank Sinatra singing, “My Way.” As he approaches the stadium, he greets legions of long time, very surprised… Read More

Marketers, Cynics, and the #ALSIceBucketChallenge

August 19, 2014 | 2 Comments

Interesting times on social media these days.  The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics. And some of them…interestingly….are marketers.  Why, marketers? You know that there is some rare air being achieved here. These are not your competitors. Your brand…your client…will not… Read More

Things That Make You Say Wow

August 11, 2014 | 1 Comment

I remember the day I first met the original Toyota Swagger Wagon family. I was working at my old agency at the time, and I went from department to department introducing them to coworkers via YouTube. I cried tears of laughter on the first video (https://www.youtube.com/watch?v=ql-N3F1FhW4), and then launched every other piece of content the… Read More

What Graduates and Marketers Know

June 27, 2014 | 0 Comments

Based on the number of red solo cups that are littering the streets of my town these days, it’s clearly graduation party season. Graduation parties are big in the Midwest. BIG. We only have a few months of nice weather, so when we have something to celebrate during one of those months, we go all… Read More

Why Leaked College Emails Should Matter

June 4, 2014 | 0 Comments

By now, most of us who hover around the world of social media have had the chance to read and digest the emails that were sent by Evan Spiegel, Snapchat founder, to his fraternity brothers when he was a Freshman and Sophomore at Stanford. I raise them not because I want to launch a gender… Read More

The 2014 Digital Marketing Spend Survey: You’ve Got the Data. What to Do (and Not Do) With It.

May 27, 2014 | 0 Comments

A few months ago, the Gartner for Marketing Leaders team (check us out here – aren’t we adorable?) published our second annual Digital Marketing Spend Survey. The 2014 survey offers you a look at how CMOs are allocating budgets and prioritizing resources and investments, related not only to their overall marketing programs, but with a… Read More

Facebook Mobile Saves Lives

January 30, 2014 | 0 Comments

It’s been an interesting 10 days in the world of social media. It began with the headlines spawned by a Princeton University study that predicted the death (or appreciable decline) of Facebook. The prediction that Facebook would lose 80% of its users by 2017 was based on a model of the spread of infectious diseases… Read More

All Oracle Wants For Christmas Is…a B2C Focused Campaign Management Platform

December 23, 2013 | 0 Comments

 In case you thought things were going to wind down, and the digital marketing world would exhale, ever so briefly, as it exited 2013, you were clearly wrong. Because, in the ultimate Groundhog Day move, Oracle snatched up B2C campaign management provider Responsys (NASDAQ: MKTG) on December 20th for $1.5 billion, exactly one year from… Read More

Nuke LaLoosh On Digital Marketing

November 4, 2013 | 0 Comments

There’s a great line in the movie “Bull Durham” that came to mind this week. Used once in the film to ground the struggling Bulls in the basics of what they’re on the field to do, star pitcher Nuke LaLoosh extends the image later in the film to demonstrate his profound thinking on the sport… Read More

But Seriously….

September 20, 2013 | 0 Comments

At dinner the other night, my companions asked me what I liked best about my job. Truthfully, the list is long, but I led with how much I like talking to smart, interesting people about the cool things they do. It happens during vendor briefings. It happens during our weekly staff meetings (team members like… Read More