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Julie Hopkins

Managing VP
Julie Hopkins analyzes digital marketing strategy, trends and practices. She studies social marketing, multichannel marketing, email marketing, customer experience and emerging digital marketing trends. She helps clients use these...
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Blog

My Multichannel Campaign Management MQ Hat Trick: Learnings from My Third One on the Books

Julie Hopkins | May 06, 2016

A little over two weeks ago, our team published the Multichannel Campaign Management Magic Quadrant, turning our eyes once again to the providers of technology designed to coordinate and orchestrate marketing communications and engagement with individuals and customer segments across…

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Blog

Finding Insight Outside the Bubble

Julie Hopkins | January 22, 2016

I remember an early digital competitive review I did for my old agency. The client was a personal care brand. The only real digital assets to review for most of the competitors in the category were emails and their respective brand…

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Blog

Is Social Marketing the New Multichannel Marketing Power Center?

Julie Hopkins | May 22, 2015

I have two coverage areas at Gartner. Multichannel marketing and social marketing. They’re both digital, and they certainly overlap. But taking each agenda out for a spin feels different. One feels responsible. Respectable. Multichannel marketing is the Ford F-150 of…

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Blog

Y’all Come! (to San Diego)

Julie Hopkins | April 02, 2015

You ever sit there and wonder how or when certain “files” in your brain were created? On one hand, I know exactly why the words of the “Diff’rent Strokes” theme song are permanently etched in my brain.  With afternoons spent indulging…

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Blog

The Hard Work of Getting Better Insights from Social and Mobile Investments: Why You Need to Do it Now

Julie Hopkins | March 24, 2015

Ask anyone on the Gartner for Marketing Leaders team, and they’ll tell you the last few weeks have been a production blitz. We’re all putting finishing touches on our conference presentations (May 7-9, San Diego… more on that later this…

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Blog

Multichannel Marketers, the Doctor is In

Julie Hopkins | February 27, 2015

The job of an analyst is multidimensional. There are days when you’re called in based on your knowledge of a product, or a category. There are days when you’re called in based on your knowledge of a set of techniques…

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Blog

When Super Bowl Ads Harsh Your Mellow

Julie Hopkins | February 03, 2015

I love super Super Bowl ads as much as anyone (though I’ll admit to being completely un-American in my dislike for ads with horses or dogs involved). I love great storytelling brought to life through evocative imagery, carefully crafted story…

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Blog

I am Loyalist, Read My Tweet. Please?

Julie Hopkins | November 20, 2014

Background. When I’m not working, parenting, or cleaning up my house, I’m running.  I’ve been running for 25 years, and run (or work out) most days. I’ve done two marathons, several half marathons, dozens of 10K and 5K races, and…

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Blog

Ode to Multichannel Marketers and Generalists

Julie Hopkins | November 07, 2014

Every week, our team pulls together a collection of published research and articles for clients that speak to one of the digital marketing issues of the day. It’s “hosted” by one analyst each week –this week’s host is my multichannel co-conspirator,…

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Blog

You Say You Want a Revolution?

Julie Hopkins | September 29, 2014

It’s easy in our jobs as marketers to get caught in the day-to-day marketing march. We know everything there is to know about email deliverability…or search campaign optimization…or responsive design. When events hit our calendar we get a chance to…

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