Comments on: There Is Absolutely Nothing Security-Relevant About This Weeks Top News Stories

By: John Pescatore

John Pescatore — Tue, 30 Jun 2009 01:44:24 +0000

If you send data to analysts who cover a particular area, it can be valuable – if the data is meaningful. Data that provides details on how your product works, or case study information on how it is used – valuable. Press releases about hiring a new sales person or data about how your product is better than everyones else’s or data about new “trends” that magically favor your product – not so valuable.

You can look at http://www.gartner.com/0_admin/AnalystCoverageAreas.jsp to find which analysts have coverage of different areas.

By: Ilya Rabinovich

Ilya Rabinovich — Mon, 29 Jun 2009 10:01:44 +0000

John, thanks a lot for your clarifications!

Just one more question, if you don’t mind- is it valuable for Gartner if I’ll send some data to analysts or it’s just a waste of their time?

By: John Pescatore

John Pescatore — Sun, 28 Jun 2009 20:21:40 +0000

Hi, Ilya – if by “profit” you mean cost or payment to Gartner, there is *no* cost or payment to Gartner. Any vendor can schedule a briefing to Gartner analysts – just send email to vendor.relations@gartner.com and they will work to schedule. May take some time, especially if you want to brief multiple analysts at once, but that’s how it works. The process absolutely does not differentiate between vendors who are not Gartner clients or those who are – the analysts don’t even know.

If by “profit” you mean benefit to the vendor, it helps keep Gartner analysts, and by extension Gartner clients, aware of your product/services beyond what we will hear from our clients or from our open source research.

By: Ilya Rabinovich

Ilya Rabinovich — Sun, 28 Jun 2009 15:09:25 +0000

Hi John!

I’m just curious- what’s the profit for small software vendors to report to Gartner? And if there is a profit, what’s the mechanism to do this and what data are you looking for?