Gartner Blog Network

Posts from Date:   2016-4

How Poor Social Media Risk Management Can Lead to Customer Disloyalty

by John A. Wheeler  |  April 16, 2016

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire as a result of poor risk management practices and result in just the opposite – customer disloyalty. Companies with a solid understanding of good risk management understand that it requires […]

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