Jim Lundy

Today I had a visit with a startup called SimplyBox. Suffice to say, I liked their offering, which combines bookmarking and content linking/saving in a very simple to use metaphor.

Instead of saving links or creating widgets, users simply highlight the item they want to refer to on a website and drag it to a ‘box’.  it is then saved there and it looks identical to what the user sees on the original website where it was originally viewed. It was very easy to setup and start using.

There are lots of possibilities here and it highlights what Gartner has been talking about regardng the portaless portal.

Besides collecting and grouping information, the real power of this offering is in its ability to link groups of people around a particular set of content.

We didnt’ highlight SimplyBox in our recent Cool Vendor report, but they are cool and one to pay attention to.