by Jenny Sussin | December 11, 2012 | 4 Comments
I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had to. So today I’m sitting at my desk and a particular group of sales guys walk by. I see them every day and every day [...]
Category: social crm social media Uncategorized Tags: cool, crm, customer, facebook, gartner, marketing, media, networking, pinterest, scrm, shiny objects, socbiz, social, social CRM, social media, socialcrm, twitter
by Jenny Sussin | October 10, 2012 | Comments Off
There are two points of view that matter when it comes to social marketing execution: the vision of the strategist and the execution of the LOB professional. Execution should be based on strategy as well all know but frequently the mindsets of these individuals are so far apart that recognizing mutually agreed upon success becomes [...]
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Category: marketing social crm social media Tags: cool, crm, customer, facebook, lessons learned, marketing, media, networking, pinterest, scrm, shiny objects, social, social media, socialcrm, twitter
by Jenny Sussin | July 26, 2012 | 3 Comments
So Jimmy Kimmel does this thing on his show where he’s started having celebrities read mean tweets that were posted in regards to the celebrities. These are definitely worth watching as they’re super funny, but there is something else Mr. Kimmel says that brings up a good point: people regularly say/write things that they don’t [...]
Category: social crm social media Tags: #gartner360, 360, crm, customer, customer360, gartner, gartnercrm, lessons learned, real name, scrm, shiny objects, socbiz, social, social CRM, social media, socialcrm, youtube
by Jenny Sussin | June 25, 2012 | 1 Comment
This is a follow-on/part 2 of my previous post titled: When I first heard about Twitter, I thought… The reason I’d asked people to comment on that last post by filling in the blank was that I want them (and the other lurkers) to recognize why their colleagues/employees/boss don’t think their social strategy is brilliant. [...]
Category: customer service marketing orientation social crm social media Uncategorized Tags: business, learning, marketing, media, shiny objects, social, social CRM, social media, socialcrm, software, twitter
by Jenny Sussin | June 22, 2012 | 16 Comments
I remember the first time I heard about Twitter. It was 2008 and a new colleague had just moved over to the team I was interning for. He was tasked with teaching our team about collaboration technologies and so I humored my boss (because I was an intern and hadn’t started acting out yet) and [...]
Category: marketing social crm social media Uncategorized Tags: cool, generation y, shiny objects, social, social CRM, social media, socialcrm, twitter
by Jenny Sussin | September 1, 2011 | 1 Comment
Remember when Google+ was the only thing we were hearing about? “It’s a Twitter killer, it’s a Facebook killer, it is the only social network I will ever use.” Since the exclusivity approach to marketing the network has gone out to shore a bit, we tend to hear less and less about the network – [...]
Category: google+ social media Tags: 360, crm, facebook, gartner, gartnercrm, marketing, networking, shiny objects, social, social media, twitter
