Jenny Sussin

A member of the Gartner Blog Network

Entries Tagged as 'lessons learned'


You’re Not Alone: The Rule of Three Helps Build Out Your Social Network

by Jenny Sussin  |  January 28, 2014  |  8 Comments

There are so many things about social media engagement that are deemed to simple to write about anymore. Well ladies and gentlemen, let’s get tacky!   I know people are struggling with developing their individual social networks and their organization’s social networks and so in my first blog post of 2014, let’s talk about one [...]

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Category: marketing orientation social crm social media     Tags: , , , , , , , , , , , , ,

A Christmas Tale of Social Media App Acquisition

by Jenny Sussin  |  December 18, 2013  |  Comments Off

Almost 18 months back, I wrote a blog post on the pac-manning of the social application market. The big vendors were gobbling up the small vendors and trying to outsmart their competitors. Yadda, yadda, yadda, it hasn’t stopped.¬†And so while the mega vendors cobble together their social offerings and the entrepreneurs stay on as GMs [...]

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Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013  |  1 Comment

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it’s not just marketers: it’s everyone. “You left at 5:30? I work until 10 pm every night.” The bottom line for the 10 pm people: if I can get similar or better quality work done by [...]

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For the Interns: The Duck Face (and a quick tip for posting to social media)

by Jenny Sussin  |  May 31, 2013  |  1 Comment

Music for today’s reading: Another post in preparation for intern and I-need-to-find-a-job season…we bring you “the duck face…” You know what I mean you iPhone users, you MySpace reformers, you Instagrammers… One more from the little Kardashian… Heck, my one colleague and I were just talking about how his teenager has started making the duck [...]

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Category: social media     Tags: , , , , , , ,

For the Interns: If You Give an Intern Control of Your Facebook Page…

by Jenny Sussin  |  May 16, 2013  |  Comments Off

Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like Chad or Jeremy in ’64.   If you give an intern control of your Facebook page, one or [...]

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Category: 360 customer service intern marketing orientation social crm social media     Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Gap Between Social Strategy and Execution

by Jenny Sussin  |  October 10, 2012  |  Comments Off

There are two points of view that matter when it comes to social marketing execution: the vision of the strategist and the execution of the LOB professional. Execution should be based on strategy as well all know but frequently the mindsets of these individuals are so far apart that recognizing mutually agreed upon success becomes [...]

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The Admitting-You’re-Wrong Dance: Accountability for Social Engagement

by Jenny Sussin  |  July 26, 2012  |  3 Comments

So Jimmy Kimmel does this thing on his show where he’s started having celebrities read mean tweets that were posted in regards to the celebrities. These are definitely worth watching as they’re super funny, but there is something else Mr. Kimmel says that brings up a good point: people regularly say/write things that they don’t [...]

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Category: social crm social media     Tags: , , , , , , , , , , , , , , , ,

We are the 99%! – How Gartner Customer 360 Set and Reset My Brain

by Jenny Sussin  |  March 19, 2012  |  2 Comments

I feel like the title of “Lessons Learned” is so boring, don’t you? Instead I went “Occupy Wall Street” on you. For those who didn’t attend 360 this year, let me give you a quick recap of how days went: breakfast meeting, meeting, presentation, meeting, meeting, thinking you don’t have a meeting but you do [...]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , , , , , , , , , , , ,