Jenny Sussin

A member of the Gartner Blog Network

Entries Tagged as 'lessons learned'


If You Give an Intern Control of Your Facebook Page…

by Jenny Sussin  |  May 16, 2013  |  Submit a Comment

Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like Chad or Jeremy in ’64.   If you give an intern control of your Facebook page, one or [...]

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Category: 360 customer service intern marketing orientation social crm social media     Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Gap Between Social Strategy and Execution

by Jenny Sussin  |  October 10, 2012  |  Comments Off

There are two points of view that matter when it comes to social marketing execution: the vision of the strategist and the execution of the LOB professional. Execution should be based on strategy as well all know but frequently the mindsets of these individuals are so far apart that recognizing mutually agreed upon success becomes [...]

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The Admitting-You’re-Wrong Dance: Accountability for Social Engagement

by Jenny Sussin  |  July 26, 2012  |  3 Comments

So Jimmy Kimmel does this thing on his show where he’s started having celebrities read mean tweets that were posted in regards to the celebrities. These are definitely worth watching as they’re super funny, but there is something else Mr. Kimmel says that brings up a good point: people regularly say/write things that they don’t [...]

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Category: social crm social media     Tags: , , , , , , , , , , , , , , , ,

We are the 99%! – How Gartner Customer 360 Set and Reset My Brain

by Jenny Sussin  |  March 19, 2012  |  2 Comments

I feel like the title of “Lessons Learned” is so boring, don’t you? Instead I went “Occupy Wall Street” on you. For those who didn’t attend 360 this year, let me give you a quick recap of how days went: breakfast meeting, meeting, presentation, meeting, meeting, thinking you don’t have a meeting but you do [...]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , , , , , , , , , , , ,