Jenny Sussin

A member of the Gartner Blog Network

Entries Tagged as 'gartnercrm'


If Social Networks Were N’Sync

by Jenny Sussin  |  May 8, 2014  |  4 Comments

It’s somewhat obvious that not all of today’s social networks, or yesterday’s for that matter, are going to make it in the biz, so in today’s post, I want us all to make some social network predictions based on what has happened to the members of N’Sync.   Our five boy banders are: Justin Timberlake […]

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Category: social media social networks     Tags: , , , , , , , , ,

The Twitter DM Change and Its Impact on Social Customer Engagement

by Jenny Sussin  |  October 18, 2013  |  1 Comment

There have been a lot of news articles and a lot of blog posts about Twitter’s change to it’s direct messaging rules – gist is, you can set your Twitter profile to allow people to direct message (DM) you even if you don’t follow them. I’m not trying to repeat anything anyone has already said, […]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , , , , , , ,

For the Interns: If You Give an Intern Control of Your Facebook Page…

by Jenny Sussin  |  May 16, 2013  |  Comments Off

Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like Chad or Jeremy in ’64.   If you give an intern control of your Facebook page, one or […]

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Category: 360 customer service intern marketing orientation social crm social media     Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Not Everyone Deserves a Trophy

by Jenny Sussin  |  April 3, 2013  |  Comments Off

First, I know I haven’t been blogging as much as I “should.” I’m not the first person to have trouble finding time to blog. I am not the best at balancing my personal and professional life and time. I am not the only person who has ever made the “I’ve been too busy” excuse. I […]

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Category: 360 marketing social crm social media     Tags: , , , , , , , , , , , , , , ,

The Admitting-You’re-Wrong Dance: Accountability for Social Engagement

by Jenny Sussin  |  July 26, 2012  |  3 Comments

So Jimmy Kimmel does this thing on his show where he’s started having celebrities read mean tweets that were posted in regards to the celebrities. These are definitely worth watching as they’re super funny, but there is something else Mr. Kimmel says that brings up a good point: people regularly say/write things that they don’t […]

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Category: social crm social media     Tags: , , , , , , , , , , , , , , , ,

Pac-man Thinks the Social CRM Market Looks Tasty

by Jenny Sussin  |  May 30, 2012  |  2 Comments

Remember Pac-Man? He used to eat all of those little dots until there were none left and he could run freely? Of course there were the ghosts but sometimes Pac-Man would eat a special little dot and then he could eat the ghosts too. This is the social CRM market. In the past two weeks […]

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Category: social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , , , , , , , ,

If I hear the word “social” one more time…

by Jenny Sussin  |  May 7, 2012  |  9 Comments

Maybe I am being dramatic, but if I hear the word “social” one more time today I am going to throw my laptop at the window. “Social” has unfortunately become a buzzword. I would say this has happened over the last year or so (does anyone agree, disagree?) It’s driving me bananas (not a Denny’s […]

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Category: 360 marketing social crm social media     Tags: , , , , , , , ,

We are the 99%! – How Gartner Customer 360 Set and Reset My Brain

by Jenny Sussin  |  March 19, 2012  |  2 Comments

I feel like the title of “Lessons Learned” is so boring, don’t you? Instead I went “Occupy Wall Street” on you. For those who didn’t attend 360 this year, let me give you a quick recap of how days went: breakfast meeting, meeting, presentation, meeting, meeting, thinking you don’t have a meeting but you do […]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , , , , , , , , , , , ,

Social Networking for Business: Twitter Etiquette

by Jenny Sussin  |  March 5, 2012  |  13 Comments

“Social Network for Business: Etiquette” series disclaimer: too many people in business (marketers, you are the #1 culprit) very obviously to users on the social networks, do not understand the medium they are working with. No one is asking you to create new content. We (we the people, the cool cats on these networks) just […]

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Category: customer service marketing social crm social media     Tags: , , , ,

Social Networking for Business: Pinterest Etiquette

by Jenny Sussin  |  February 15, 2012  |  10 Comments

I want to start each post in my new “Social Network for Business: Etiquette” series with a quick one liner about why I am doing this: too many people in business (marketers, you are the #1 culprit) very obviously to users on the social networks, do not understand the medium they are working with. No […]

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Category: customer service marketing social crm social media     Tags: , , , ,