Jenny Sussin

A member of the Gartner Blog Network

Entries Tagged as 'gartner'


The Twitter DM Change and Its Impact on Social Customer Engagement

by Jenny Sussin  |  October 18, 2013  |  1 Comment

There have been a lot of news articles and a lot of blog posts about Twitter’s change to it’s direct messaging rules – gist is, you can set your Twitter profile to allow people to direct message (DM) you even if you don’t follow them. I’m not trying to repeat anything anyone has already said, [...]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , , , , , , ,

Social Business Plays Katniss Everdeen in the Enterprise Hunger Games

by Jenny Sussin  |  October 10, 2013  |  Comments Off

There’s nothing I love more than a good pop culture reference and it’s time we take our tweets and turn them into bows and arrows. (If you’re unfamiliar with The Hunger Games, you’re going to have a really hard time with this blog post.) I have spent the last four days at Gartner’s US Symposium [...]

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For the Interns: If You Give an Intern Control of Your Facebook Page…

by Jenny Sussin  |  May 16, 2013  |  Comments Off

Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like Chad or Jeremy in ’64.   If you give an intern control of your Facebook page, one or [...]

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Category: 360 customer service intern marketing orientation social crm social media     Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Social Media “Bro” Fest

by Jenny Sussin  |  December 11, 2012  |  4 Comments

I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had to. So today I’m sitting at my desk and a particular group of sales guys walk by. I see them every day and every day [...]

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Category: social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , , ,

The Admitting-You’re-Wrong Dance: Accountability for Social Engagement

by Jenny Sussin  |  July 26, 2012  |  3 Comments

So Jimmy Kimmel does this thing on his show where he’s started having celebrities read mean tweets that were posted in regards to the celebrities. These are definitely worth watching as they’re super funny, but there is something else Mr. Kimmel says that brings up a good point: people regularly say/write things that they don’t [...]

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Pac-man Thinks the Social CRM Market Looks Tasty

by Jenny Sussin  |  May 30, 2012  |  2 Comments

Remember Pac-Man? He used to eat all of those little dots until there were none left and he could run freely? Of course there were the ghosts but sometimes Pac-Man would eat a special little dot and then he could eat the ghosts too. This is the social CRM market. In the past two weeks [...]

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Social Networking for Business: Twitter Etiquette

by Jenny Sussin  |  March 5, 2012  |  13 Comments

“Social Network for Business: Etiquette” series disclaimer: too many people in business (marketers, you are the #1 culprit) very obviously to users on the social networks, do not understand the medium they are working with. No one is asking you to create new content. We (we the people, the cool cats on these networks) just [...]

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Category: customer service marketing social crm social media     Tags: , , , ,

Social Networking for Business: Pinterest Etiquette

by Jenny Sussin  |  February 15, 2012  |  10 Comments

I want to start each post in my new “Social Network for Business: Etiquette” series with a quick one liner about why I am doing this: too many people in business (marketers, you are the #1 culprit) very obviously to users on the social networks, do not understand the medium they are working with. No [...]

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Let’s Play with Guts!

by Jenny Sussin  |  February 3, 2012  |  Comments Off

For the record, I considered putting an image of guts here but I recognized it was too disgusting and couldn’t expect anyone to read the blog post with guts in their face. So you might be wondering, the guts of what? This previous week an effort on the part of myself, Michael Maoz and Adam [...]

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My Plea to Marketers: Don’t Ruin Pinterest

by Jenny Sussin  |  January 11, 2012  |  6 Comments

Alright, I know I don’t normally blog multiple times in a week, even a month (my monthly cadence is shameful, I know) I’ve got to shout this from the rooftops/Gartner Blog Network: MARKETERS: DO NOT RUIN PINTEREST FOR ME. Seems ironic I am saying that given my job is to help companies determine social strategy [...]

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