Jenny Sussin

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Entries Tagged as 'facebook'


You’re Not Alone: The Rule of Three Helps Build Out Your Social Network

by Jenny Sussin  |  January 28, 2014  |  8 Comments

There are so many things about social media engagement that are deemed to simple to write about anymore. Well ladies and gentlemen, let’s get tacky!   I know people are struggling with developing their individual social networks and their organization’s social networks and so in my first blog post of 2014, let’s talk about one [...]

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Category: marketing orientation social crm social media     Tags: , , , , , , , , , , , , ,

For the Interns: If You Give an Intern Control of Your Facebook Page…

by Jenny Sussin  |  May 16, 2013  |  Comments Off

Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like Chad or Jeremy in ’64.   If you give an intern control of your Facebook page, one or [...]

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Category: 360 customer service intern marketing orientation social crm social media     Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Run in Burger King’s Pantyhose

by Jenny Sussin  |  February 20, 2013  |  2 Comments

This morning I was talking to my colleague Gene Alvarez about embarrassing things that have happened in work environments. Stains on shirts, mismatching socks and as I explained to Gene, a run in my pantyhose. Men will never quite understand a run in the pantyhose. As women, we go through tens of pairs of pantyhose [...]

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Category: customer service marketing social crm social media     Tags: , , , , , , , , , , , , ,

The Social Media “Bro” Fest

by Jenny Sussin  |  December 11, 2012  |  4 Comments

I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had to. So today I’m sitting at my desk and a particular group of sales guys walk by. I see them every day and every day [...]

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Category: social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , , ,

Black Friday – Do Your Homework, Check the Reviews Twice

by Jenny Sussin  |  November 15, 2012  |  3 Comments

The holiday shopping season is upon us with Black Friday descending upon the US next week. In a blaze of glory we wake up at 4 am and run to the mall to get a discount on a TV and some sweaters at 40% off. While you develop your plan of attack, and I literally [...]

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Category: ecommerce marketing product reviews social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , ,

The Gap Between Social Strategy and Execution

by Jenny Sussin  |  October 10, 2012  |  Comments Off

There are two points of view that matter when it comes to social marketing execution: the vision of the strategist and the execution of the LOB professional. Execution should be based on strategy as well all know but frequently the mindsets of these individuals are so far apart that recognizing mutually agreed upon success becomes [...]

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Category: marketing social crm social media     Tags: , , , , , , , , , , , , , ,

Pac-man Thinks the Social CRM Market Looks Tasty

by Jenny Sussin  |  May 30, 2012  |  2 Comments

Remember Pac-Man? He used to eat all of those little dots until there were none left and he could run freely? Of course there were the ghosts but sometimes Pac-Man would eat a special little dot and then he could eat the ghosts too. This is the social CRM market. In the past two weeks [...]

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Category: social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , , , , , , , ,

If I hear the word “social” one more time…

by Jenny Sussin  |  May 7, 2012  |  9 Comments

Maybe I am being dramatic, but if I hear the word “social” one more time today I am going to throw my laptop at the window. “Social” has unfortunately become a buzzword. I would say this has happened over the last year or so (does anyone agree, disagree?) It’s driving me bananas (not a Denny’s [...]

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Category: 360 marketing social crm social media     Tags: , , , , , , , ,

Facebook Isn’t Un-cool, You’re Un-cool.

by Jenny Sussin  |  April 16, 2012  |  6 Comments

I’ve been hearing this in bits and spurts and it came up again today. “Millennials are walking away from Facebook.” You know what bugs me? The articles that say things like this claim to have a sampling of 18-24′s that prove their point, but the psychology behind why people in this age group are on [...]

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Category: 360 social media     Tags: , , , , , , , , ,

Social Networking for Business: Facebook Etiquette

by Jenny Sussin  |  March 29, 2012  |  14 Comments

And now for our third, and perhaps final (but who knows really) post in our (my) Social Networking for Business series, we’ll cover everyone’s favorite social network: Facebook. And now for my disclaimer: I want to start each post in my new “Social Network for Business: Etiquette” series with a quick one liner about why [...]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , ,