Jenny Sussin

A member of the Gartner Blog Network

Entries Tagged as 'acquisition'


A Christmas Tale of Social Media App Acquisition

by Jenny Sussin  |  December 18, 2013  |  Comments Off

Almost 18 months back, I wrote a blog post on the pac-manning of the social application market. The big vendors were gobbling up the small vendors and trying to outsmart their competitors. Yadda, yadda, yadda, it hasn’t stopped.¬†And so while the mega vendors cobble together their social offerings and the entrepreneurs stay on as GMs […]

Comments Off

Category: social crm social media     Tags: , , , , , , ,

Pac-man Thinks the Social CRM Market Looks Tasty

by Jenny Sussin  |  May 30, 2012  |  2 Comments

Remember Pac-Man? He used to eat all of those little dots until there were none left and he could run freely? Of course there were the ghosts but sometimes Pac-Man would eat a special little dot and then he could eat the ghosts too. This is the social CRM market. In the past two weeks […]

2 Comments »

Category: social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , , , , , , , ,