Gartner Blog Network

Jenny Sussin
Principal Research Analyst
2 years with Gartner
4 years IT industry

Jenny Sussin is a princial research analyst in the ITL Enterprise Software group of Gartner Research, with primary focus on social for CRM. Read Full Bio

A Christmas Tale of Social Media App Acquisition

by Jenny Sussin  |  December 18, 2013

Almost 18 months back, I wrote a blog post on the pac-manning of the social application market. The big vendors were gobbling up the small vendors and trying to outsmart their competitors. Yadda, yadda, yadda, it hasn’t stopped. And so while the mega vendors cobble together their social offerings and the entrepreneurs stay on as GMs […]

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The Twitter DM Change and Its Impact on Social Customer Engagement

by Jenny Sussin  |  October 18, 2013

There have been a lot of news articles and a lot of blog posts about Twitter’s change to it’s direct messaging rules – gist is, you can set your Twitter profile to allow people to direct message (DM) you even if you don’t follow them. I’m not trying to repeat anything anyone has already said, […]

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Social Business Plays Katniss Everdeen in the Enterprise Hunger Games

by Jenny Sussin  |  October 10, 2013

There’s nothing I love more than a good pop culture reference and it’s time we take our tweets and turn them into bows and arrows. (If you’re unfamiliar with The Hunger Games, you’re going to have a really hard time with this blog post.) I have spent the last four days at Gartner’s US Symposium […]

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The “SMMS” Misnomer – And Why It Drives Me Up A Wall

by Jenny Sussin  |  September 6, 2013

SMMS supposedly stands for social media management system. I’ve said it once, and I will say it again – there is no such thing as A social media management system. Using the term “SMMS” proliferates the complete misconception that businesses work with one application versus the, at minimum, 3 to 5 they’re actually working with. I’ve spoken […]

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Why I’m So Crazy About LinkedIn…And You Should Be Too

by Jenny Sussin  |  July 9, 2013

By this point, everyone has seen the donut analogy regarding what social networks are used for what. Facebook – I like donuts Twitter – I am eating a donut LinkedIn – My skills include: donut eating Pinterest – Here is a recipe for a donut Foursquare – This is where I eat donuts The creators […]

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Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it’s not just marketers: it’s everyone. “You left at 5:30? I work until 10 pm every night.” The bottom line for the 10 pm people: if I can get similar or better quality work done by […]

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For the Interns: The Duck Face (and a quick tip for posting to social media)

by Jenny Sussin  |  May 31, 2013

Music for today’s reading: Another post in preparation for intern and I-need-to-find-a-job season…we bring you “the duck face…” You know what I mean you iPhone users, you MySpace reformers, you Instagrammers… One more from the little Kardashian… Heck, my one colleague and I were just talking about how his teenager has started making the duck […]

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For the Interns: If You Give an Intern Control of Your Facebook Page…

by Jenny Sussin  |  May 16, 2013

Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like Chad or Jeremy in ’64.   If you give an intern control of your Facebook page, one or […]

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