Jenny Sussin

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The “SMMS” Misnomer – And Why It Drives Me Up A Wall

by Jenny Sussin  |  September 6, 2013  |  2 Comments

SMMS supposedly stands for social media management system. I’ve said it once, and I will say it again – there is no such thing as A social media management system. Using the term “SMMS” proliferates the complete misconception that businesses work with one application versus the, at minimum, 3 to 5 they’re actually working with. I’ve spoken […]


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Why I’m So Crazy About LinkedIn…And You Should Be Too

by Jenny Sussin  |  July 9, 2013  |  19 Comments

By this point, everyone has seen the donut analogy regarding what social networks are used for what. Facebook – I like donuts Twitter – I am eating a donut LinkedIn – My skills include: donut eating Pinterest – Here is a recipe for a donut Foursquare – This is where I eat donuts The creators […]


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The Social Media “Bro” Fest

by Jenny Sussin  |  December 11, 2012  |  4 Comments

I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had to. So today I’m sitting at my desk and a particular group of sales guys walk by. I see them every day and every day […]


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Black Friday – Do Your Homework, Check the Reviews Twice

by Jenny Sussin  |  November 15, 2012  |  3 Comments

The holiday shopping season is upon us with Black Friday descending upon the US next week. In a blaze of glory we wake up at 4 am and run to the mall to get a discount on a TV and some sweaters at 40% off. While you develop your plan of attack, and I literally […]


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I May Be a Delinquent, But at Least I’m Not a Phony

by Jenny Sussin  |  September 24, 2012  |  11 Comments

It’s been two months since I’ve last blogged. Many corporate executives, celebrities and politicians aren’t even blogging for themselves. They aren’t even tweeting for themselves (although I think Chelsea Handler is because she thanked me one time on Twitter and I felt the truth in it.) While I may not be Justin Bieber (take a […]


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Why Your Colleagues/Employees/Boss Don’t Think Your Social Strategy is Brilliant

by Jenny Sussin  |  June 25, 2012  |  1 Comment

This is a follow-on/part 2 of my previous post titled: When I first heard about Twitter, I thought… The reason I’d asked people to comment on that last post by filling in the blank was that I want them (and the other lurkers) to recognize why their colleagues/employees/boss don’t think their social strategy is brilliant. […]

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When I first heard about Twitter, I thought…

by Jenny Sussin  |  June 22, 2012  |  16 Comments

I remember the first time I heard about Twitter. It was 2008 and a new colleague had just moved over to the team I was interning for. He was tasked with teaching our team about collaboration technologies and so I humored my boss (because I was an intern and hadn’t started acting out yet) and […]


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Pac-man Thinks the Social CRM Market Looks Tasty

by Jenny Sussin  |  May 30, 2012  |  2 Comments

Remember Pac-Man? He used to eat all of those little dots until there were none left and he could run freely? Of course there were the ghosts but sometimes Pac-Man would eat a special little dot and then he could eat the ghosts too. This is the social CRM market. In the past two weeks […]


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