Jenny Sussin

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Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015  |  2 Comments

If you’re looking to listen to some music appropriate for the reading of this post, just hit play and begin your read.     Welcome to the trough of disillusionment Social CRM, we’re happy to have you.   So, how did we get here?   First we made “social” into a term that made us […]

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The “SMMS” Misnomer – And Why It Drives Me Up A Wall

by Jenny Sussin  |  September 6, 2013  |  2 Comments

SMMS supposedly stands for social media management system. I’ve said it once, and I will say it again – there is no such thing as A social media management system. Using the term “SMMS” proliferates the complete misconception that businesses work with one application versus the, at minimum, 3 to 5 they’re actually working with. I’ve spoken […]

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Why I’m So Crazy About LinkedIn…And You Should Be Too

by Jenny Sussin  |  July 9, 2013  |  19 Comments

By this point, everyone has seen the donut analogy regarding what social networks are used for what. Facebook – I like donuts Twitter – I am eating a donut LinkedIn – My skills include: donut eating Pinterest – Here is a recipe for a donut Foursquare – This is where I eat donuts The creators […]

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The Social Media “Bro” Fest

by Jenny Sussin  |  December 11, 2012  |  4 Comments

I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had to. So today I’m sitting at my desk and a particular group of sales guys walk by. I see them every day and every day […]

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Category: social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , , ,

Black Friday – Do Your Homework, Check the Reviews Twice

by Jenny Sussin  |  November 15, 2012  |  3 Comments

The holiday shopping season is upon us with Black Friday descending upon the US next week. In a blaze of glory we wake up at 4 am and run to the mall to get a discount on a TV and some sweaters at 40% off. While you develop your plan of attack, and I literally […]

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Category: ecommerce marketing product reviews social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , ,

I May Be a Delinquent, But at Least I’m Not a Phony

by Jenny Sussin  |  September 24, 2012  |  11 Comments

It’s been two months since I’ve last blogged. Many corporate executives, celebrities and politicians aren’t even blogging for themselves. They aren’t even tweeting for themselves (although I think Chelsea Handler is because she thanked me one time on Twitter and I felt the truth in it.) While I may not be Justin Bieber (take a […]

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Why Your Colleagues/Employees/Boss Don’t Think Your Social Strategy is Brilliant

by Jenny Sussin  |  June 25, 2012  |  1 Comment

This is a follow-on/part 2 of my previous post titled: When I first heard about Twitter, I thought… The reason I’d asked people to comment on that last post by filling in the blank was that I want them (and the other lurkers) to recognize why their colleagues/employees/boss don’t think their social strategy is brilliant. […]

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Category: customer service marketing orientation social crm social media Uncategorized     Tags: , , , , , , , , , ,

When I first heard about Twitter, I thought…

by Jenny Sussin  |  June 22, 2012  |  16 Comments

I remember the first time I heard about Twitter. It was 2008 and a new colleague had just moved over to the team I was interning for. He was tasked with teaching our team about collaboration technologies and so I humored my boss (because I was an intern and hadn’t started acting out yet) and […]

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Category: marketing social crm social media Uncategorized     Tags: , , , , , , ,

Pac-man Thinks the Social CRM Market Looks Tasty

by Jenny Sussin  |  May 30, 2012  |  2 Comments

Remember Pac-Man? He used to eat all of those little dots until there were none left and he could run freely? Of course there were the ghosts but sometimes Pac-Man would eat a special little dot and then he could eat the ghosts too. This is the social CRM market. In the past two weeks […]

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Category: social crm social media Uncategorized     Tags: , , , , , , , , , , , , , , , , , , , , ,