Entries Categorized as 'social media'
by Jenny Sussin | June 25, 2012 | 1 Comment
This is a follow-on/part 2 of my previous post titled: When I first heard about Twitter, I thought… The reason I’d asked people to comment on that last post by filling in the blank was that I want them (and the other lurkers) to recognize why their colleagues/employees/boss don’t think their social strategy is brilliant. [...]
Category: customer service marketing orientation social crm social media Uncategorized Tags: business, learning, marketing, media, shiny objects, social, social CRM, social media, socialcrm, software, twitter
by Jenny Sussin | June 22, 2012 | 16 Comments
I remember the first time I heard about Twitter. It was 2008 and a new colleague had just moved over to the team I was interning for. He was tasked with teaching our team about collaboration technologies and so I humored my boss (because I was an intern and hadn’t started acting out yet) and [...]
Category: marketing social crm social media Uncategorized Tags: cool, generation y, shiny objects, social, social CRM, social media, socialcrm, twitter
by Jenny Sussin | May 30, 2012 | 2 Comments
Remember Pac-Man? He used to eat all of those little dots until there were none left and he could run freely? Of course there were the ghosts but sometimes Pac-Man would eat a special little dot and then he could eat the ghosts too. This is the social CRM market. In the past two weeks [...]
Category: social crm social media Uncategorized Tags: #gartner360, 360, acquisition, bazaarvoice, buddy media, consolidation, crm, customer, facebook, gartner, gartnercrm, marketing, oracle, powerreviews, salesforce, salesforce.com, scrm, social, social CRM, social media, socialcrm, vitrue
by Jenny Sussin | May 7, 2012 | 9 Comments
Maybe I am being dramatic, but if I hear the word “social” one more time today I am going to throw my laptop at the window. “Social” has unfortunately become a buzzword. I would say this has happened over the last year or so (does anyone agree, disagree?) It’s driving me bananas (not a Denny’s [...]
Category: 360 marketing social crm social media Tags: facebook, gartnercrm, marketing, sales, social, social CRM, social media, socialcrm, twitter
by Jenny Sussin | April 16, 2012 | 6 Comments
I’ve been hearing this in bits and spurts and it came up again today. “Millennials are walking away from Facebook.” You know what bugs me? The articles that say things like this claim to have a sampling of 18-24′s that prove their point, but the psychology behind why people in this age group are on [...]
Category: 360 social media Tags: 18, 24, cool, decline, facebook, millennial, millennials, networking, social, twitter
by Jenny Sussin | March 29, 2012 | 14 Comments
And now for our third, and perhaps final (but who knows really) post in our (my) Social Networking for Business series, we’ll cover everyone’s favorite social network: Facebook. And now for my disclaimer: I want to start each post in my new “Social Network for Business: Etiquette” series with a quick one liner about why [...]
Category: 360 customer service marketing social crm social media Tags: business, crm, facebook, marketing, networking, scrm, socbiz, social
by Jenny Sussin | March 19, 2012 | 2 Comments
I feel like the title of “Lessons Learned” is so boring, don’t you? Instead I went “Occupy Wall Street” on you. For those who didn’t attend 360 this year, let me give you a quick recap of how days went: breakfast meeting, meeting, presentation, meeting, meeting, thinking you don’t have a meeting but you do [...]
Category: 360 customer service marketing social crm social media Tags: #gartner360, 360, communities, community, customer, customer service, customer360, garnercrm, gartnercrm, it, lessons learned, marketing, media, sales, social, social media, socialcrm, software
by Jenny Sussin | March 5, 2012 | 13 Comments
“Social Network for Business: Etiquette” series disclaimer: too many people in business (marketers, you are the #1 culprit) very obviously to users on the social networks, do not understand the medium they are working with. No one is asking you to create new content. We (we the people, the cool cats on these networks) just [...]
Category: customer service marketing social crm social media Tags: #gartner360, 360, gartner, gartnercrm, twitter
by Jenny Sussin | February 15, 2012 | 10 Comments
I want to start each post in my new “Social Network for Business: Etiquette” series with a quick one liner about why I am doing this: too many people in business (marketers, you are the #1 culprit) very obviously to users on the social networks, do not understand the medium they are working with. No [...]
Category: customer service marketing social crm social media Tags: 360, crm, gartner, gartnercrm, pinterest
by Jenny Sussin | February 3, 2012 | Comments Off
For the record, I considered putting an image of guts here but I recognized it was too disgusting and couldn’t expect anyone to read the blog post with guts in their face. So you might be wondering, the guts of what? This previous week an effort on the part of myself, Michael Maoz and Adam [...]
Category: customer service marketing social crm social media Tags: 360, communities, community, crm, customer, gartner, gartnercrm, media, peer, peer-to-peer, social, social media, software
