Jenny Sussin

A member of the Gartner Blog Network

Entries Categorized as 'marketing'


Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014  |  Submit a Comment

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.   At Gartner, I have the opportunity to observe from afar, or in other cases from a bit too close, and recognize what is going right […]

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Category: customer service marketing social crm social media     Tags: , , , , , , , , ,

Google Silently Silences Wildfire – Social CRM Pac-man Revisited

by Jenny Sussin  |  March 17, 2014  |  4 Comments

Pac-man likes to eat dots. It’s simple. This is a story I’ve prefaced before on this blog: A Christmas Tale of Social Media App Acquisition¬†in December of 2013 Pac-man Thinks the Social CRM Market Looks Tasty¬†in May of 2012 So let’s do a Pac-man and Dot table for market re-cap thus far… Keep in mind […]

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Category: marketing social crm social media     Tags:

You’re Not Alone: The Rule of Three Helps Build Out Your Social Network

by Jenny Sussin  |  January 28, 2014  |  8 Comments

There are so many things about social media engagement that are deemed to simple to write about anymore. Well ladies and gentlemen, let’s get tacky!   I know people are struggling with developing their individual social networks and their organization’s social networks and so in my first blog post of 2014, let’s talk about one […]

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Category: marketing orientation social crm social media     Tags: , , , , , , , , , , , , ,

The Twitter DM Change and Its Impact on Social Customer Engagement

by Jenny Sussin  |  October 18, 2013  |  1 Comment

There have been a lot of news articles and a lot of blog posts about Twitter’s change to it’s direct messaging rules – gist is, you can set your Twitter profile to allow people to direct message (DM) you even if you don’t follow them. I’m not trying to repeat anything anyone has already said, […]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , , , , , , ,

Social Business Plays Katniss Everdeen in the Enterprise Hunger Games

by Jenny Sussin  |  October 10, 2013  |  Comments Off

There’s nothing I love more than a good pop culture reference and it’s time we take our tweets and turn them into bows and arrows. (If you’re unfamiliar with The Hunger Games, you’re going to have a really hard time with this blog post.) I have spent the last four days at Gartner’s US Symposium […]

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Category: 360 customer service marketing social crm social media     Tags: , , , , , , , , , , , , , , , , , ,

Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013  |  1 Comment

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it’s not just marketers: it’s everyone. “You left at 5:30? I work until 10 pm every night.” The bottom line for the 10 pm people: if I can get similar or better quality work done by […]

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Category: marketing social crm social media     Tags: , , , , , , , , , ,

For the Interns: If You Give an Intern Control of Your Facebook Page…

by Jenny Sussin  |  May 16, 2013  |  Comments Off

Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like Chad or Jeremy in ’64.   If you give an intern control of your Facebook page, one or […]

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Category: 360 customer service intern marketing orientation social crm social media     Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Video: Gartner’s Customer 360 – A Final Recap

by Jenny Sussin  |  May 3, 2013  |  Comments Off

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Video: Day 1 Recap and Day 2 Preview from Gartner’s Customer 360 Event

by Jenny Sussin  |  May 2, 2013  |  Comments Off

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Category: 360 marketing social crm social media     Tags: , , , , , , , , , , , , , , ,

Video: Getting Ready for Gartner’s Customer 360 Event

by Jenny Sussin  |  May 1, 2013  |  Comments Off

Some of what you can expect from this week’s Customer 360 event courtesy of yours truly and Don Scheibenreif (did I spell that right?) #gartnercrm

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Category: 360 customer service ecommerce marketing social crm social media     Tags: , , , , , , , , , , , , , , ,