Gartner Blog Network

Posts from Date:   2012-10

The Gap Between Social Strategy and Execution

by Jenny Sussin  |  October 10, 2012

There are two points of view that matter when it comes to social marketing execution: the vision of the strategist and the execution of the LOB professional. Execution should be based on strategy as well all know but frequently the mindsets of these individuals are so far apart that recognizing mutually agreed upon success becomes […]

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