Alright, I know I don’t normally blog multiple times in a week, even a month (my monthly cadence is shameful, I know) I’ve got to shout this from the rooftops/Gartner Blog Network:
Seems ironic I am saying that given my job is to help companies determine social strategy and leverage popular social media to generate business value. Here is what I think you might have heard:
MARKETERS: DO NOT MARKET ON PINTEREST.
Okay now go back and read what I actually said the first time. I said don’t ruin it. When marketers first got on Twitter, and some still do this today, they completely saturated it with billboards. Awful idea. Nobody likes to be told, they want to be a part of the conversation. They want to be part of coming to a group decision about something being cool or wretched.
This blog post is to serve as a warning more than anything. Please be subtle. I’m cool with your marketers pinning sweet duds to public pin boards, but let’s not overdo it by sticking some info under it about your new fall line coming out and a URL. Understand the medium and how it works (hint: you don’t need to do that to get people to your page,) don’t abuse it, k?