Jenny Sussin

A member of the Gartner Blog Network

Archives for January, 2012


My Plea to Marketers: Don’t Ruin Pinterest

by Jenny Sussin  |  January 11, 2012  |  6 Comments

Alright, I know I don’t normally blog multiple times in a week, even a month (my monthly cadence is shameful, I know) I’ve got to shout this from the rooftops/Gartner Blog Network: MARKETERS: DO NOT RUIN PINTEREST FOR ME. Seems ironic I am saying that given my job is to help companies determine social strategy [...]

6 Comments »

Category: marketing social crm social media     Tags: , , ,

Writing “the” Book is Less Impressive than Authoring “the” Blog

by Jenny Sussin  |  January 9, 2012  |  15 Comments

Lately I’ve been hearing a lot of “he wrote the book on…” or even “I wrote the book on…” and I am wondering why I’m unimpressed. Don’t get me wrong, it’s impressive to write a book. Writing a book is a lot of work, a lot of research, a lot of conversation; but writing a [...]

15 Comments »

Category: social crm social media     Tags: , , ,