Gartner Blog Network

Posts from Date:   2011-9

Gen Y Should Be Involved in Your Social Media Initiatives

by Jenny Sussin  |  September 21, 2011

Gasp! I don’t think a Generation Y (someone born between 1981 and 2000) should necessarily be responsible for your social strategy with a few exceptions *cough* but it is wrong to say that a Gen Y couldn’t understand the business implications of social engagement enough to successfully partake in or spear-head a social initiative. Primary […]

Read more »

Google+ and Shiny Objects

by Jenny Sussin  |  September 1, 2011

Remember when Google+ was the only thing we were hearing about? “It’s a Twitter killer, it’s a Facebook killer, it is the only social network I will ever use.” Since the exclusivity approach to marketing the network has gone out to shore a bit, we tend to hear less and less about the network – […]

Read more »