Behold, Marketing and Commerce Clouds Converge

By Jennifer Polk | June 02, 2016

Yesterday Salesforce announced plans to acquire Demandware, a $2.8 billion acquisition that will add commerce to Salesforce’s Customer Success Platform and form the Salesforce Commerce Cloud. But this isn’t the first acquisition of its type, and it probably won’t be…


Big Data Short

By Jennifer Polk | April 13, 2016

Consider the possibility of a big data bubble.  “The Big Short”, a film based on a book by Michael Lewis, shows how the housing  bubble formed and how a handful of funds saw the risks in the mortgage market and…


Marketers, Stop Looking to Agencies to Fix Long Term Problems with Short Term Solutions

By Jennifer Polk | April 05, 2016

Tomorrow, my colleague, Jay Wilson and I will host a free webinar on our recently published Magic Quadrant for Global Digital Marketing Agencies. As you might imagine, we talk to a lot of agencies and a lot of marketers who…


Is marketing passion bringing you too close for comfort?

By Jennifer Polk | March 28, 2016

You’ve put blood, sweat and tears into it, dedicated countless hours to planning and analysis, and passionately persuaded others to get on board. It’s your marketing program. Maybe it’s the next big brand marketing campaign, the roll-out of a new marketing technology…


Attitude or aptitude? What are the trade secrets of a digital commerce marketer?

By Jennifer Polk | March 18, 2016

Every marketer has the potential (and responsibility) to be a digital commerce marketer. Research says so.  Just take a look at Gartner’s 2015-2016 CMO Spend Survey and the surge in marketing spending on digital commerce. “But what if my company…


3 Ways Emoji Are Changing Social Marketing

By Jennifer Polk | March 03, 2016

Marketers are still wrestling with the value of a social media “like” and whether it’s worth more or less than a “share”. Now we need to wrap our minds around a whole new mode of communication and audience feedback—emoji. They’re…