Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

By Jennifer Polk | June 22, 2017

Last week, Amazon announced plans to acquire grocer, Whole Foods. At first glance this seems like a smart solution to the convergence of physical and digital commerce and a logical progression for the e-commerce giant that has been trying for years…


Congrats, you’re a marketing leader. But what type of digital commerce leader are you?

By Jennifer Polk | May 09, 2017

Of course you’re a digital marketing leader, but are you a digital commerce leader? And which type of digital commerce leader are you? Studies show digital marketing leaders are taking on expanded responsibilities—from leading innovation to improving customer experience to growing…


Over-Communicate to Manage Customer Expectations in Digital Commerce

By Jennifer Polk | May 01, 2017

The old adage goes, “Tell ’em what you’re going to tell ’em. Tell ’em. Then, tell ’em what you told ’em.”  This is true in digital commerce more than anywhere else. Customers coming to e-commerce site or mobile commerce apps…


Why Communication is a Cornerstone of Customer Experience

By Jennifer Polk | April 24, 2017

It’s been said that CX is the new competitive battlefield and brands that lead in CX put the customer front and center. If the customer is truly at the center of your CX strategy, then communication with customers must be a…


Marketing Operations Take on Mission Critical Priority

By Jennifer Polk | April 13, 2017

Marketing operations are becoming essential to managing the many moving parts of the modern marketing organization and it’s campaigns, programs and initiatives. Yet, the role is ill-defined and oft-forgotten when marketing leaders build and staff their teams. Operational management is the thing…


All the Data that Matters

By Jennifer Polk | February 17, 2017

Much has been said about data—customer data, data privacy, data integration. The list goes on. It has its place, like helping marketers more intelligently target their ads—I for one am grateful for fewer Cialis ads. It can also be instrumental…