Jennifer Beck

A member of the Gartner Blog Network

Entries Tagged as 'digital marketing'


Treat Your Website like the Front Door to Your Home

by Jennifer Beck  |  April 2, 2013  |  1 Comment

Knock, knock. Who’s there? It could be a salesman with vinyl siding samples, a fireman raising funds for the families of fallen comrades, my neighbor returning my iron frying pan, a friend I haven’t seen since high school, a lost traveler seeking directions, or someone I actually invited over for drinks and was expecting. They [...]

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The Super Bowl Ads Take Brands Digital

by Jennifer Beck  |  February 6, 2013  |  3 Comments

It’s Day 3 of the post game evaluations of over 50 big bucks ads that ran during the Super Bowl. I watched them all, some several times. And I have a slightly different spin here.  The success and pay off of those investments will play out over time as consumers vote with their spending. But [...]

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Marketing Maturity: Where Do You Rank?

by Jennifer Beck  |  January 31, 2013  |  Submit a Comment

We have this obsession with where we rank, rate and score in our world. It’s one of the reasons Cosmopolitan Magazine flies off the newsstands. It’s not just the alluring, over-the-top fashion model on the cover. It’s those addicting quizzes, like “Are you a good lover?” Who can’t take 5 minutes to check that one [...]

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CMOs: Are You Cheating on Your CIO?

by Jennifer Beck  |  January 25, 2013  |  5 Comments

Many CMOs are stepping out on their CIOs. Hybrid service providers in the cloud are batting their eyes at these CMOs, the new money trail and motivated buying center for their technology and digital marketing platforms. And those CMOs, feeling ignored and under served by their IT organizations, are taking the bait. Why not? Very [...]

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Can You Find the 10 e-Commerce Opportunities in These Stories?

by Jennifer Beck  |  October 5, 2012  |  3 Comments

OK, I’m over 60 but…. I also represent the mainstream purchasing power on the planet, so pay attention. And keep in touch, cause if I ever retire, I’m going to exponentially matter as a target by freeing up a whole bunch of extra shopping time to spend my fun tickets. There are a few things [...]

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An Invitation to CMOs: Join us on stage at Gartner Symposium/ITxpo

by Jennifer Beck  |  September 9, 2012  |  Submit a Comment

Gartner has reserved a seat on our CMO Panels at Gartner Symposium/ITxpo in both Orlando, Florida and Barcelona, Spain for the B2B or B2C CMO who has a compelling point of view on whether or not CIOs and CMOs can do something extraordinary together. Enough depressing talk of economic instability, risk-adverse leadership, the lack of [...]

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Are you guilty of drive-by marketing?

by Jennifer Beck  |  September 4, 2012  |  2 Comments

Ever feel like you’re not busy enough? Is the pipeline of incoming suggestions and ideas in danger of drying up? Of course not. Most marketers are working way too hard for the results they produce. Why? They haven’t mastered the art of multi-channel, multi-media campaigns in compressed timeframes built around one simple idea. Oh, you’re [...]

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Can CMOs and CIOs do something extraordinary together?

by Jennifer Beck  |  August 30, 2012  |  2 Comments

With talk of economic instability, risk-adverse leadership, elusive productivity improvements, lack of true innovation and the absurd idea you can do more with less – let’s turn our attention to the two functions in any organizations who can actually get something positive done these days. And let’s challenge them to move from the obvious to [...]

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