Tag archive for: CMO

Upon Exiting Stage Left: Advice to Marketers

March 31, 2015 | 1 Comment

I was making my way down the beach in Captiva, Florida, hooked to my iPhone that was jammed into the front of my bathing suit, headphones wrapped around my sun visor, salsa dancing to Marc Anthony’s “I Need to Know” — and it hit me. I’m going to retire and see what happens. My 18… Read More

Can CMOs and CIOs do something extraordinary together?

August 30, 2012 | 1 Comment

With talk of economic instability, risk-adverse leadership, elusive productivity improvements, lack of true innovation and the absurd idea you can do more with less – let’s turn our attention to the two functions in any organizations who can actually get something positive done these days. And let’s challenge them to move from the obvious to… Read More