Jennifer Beck

A member of the Gartner Blog Network

Entries Tagged as 'campaigns'


Are you guilty of drive-by marketing?

by Jennifer Beck  |  September 4, 2012  |  2 Comments

Ever feel like you’re not busy enough? Is the pipeline of incoming suggestions and ideas in danger of drying up? Of course not. Most marketers are working way too hard for the results they produce. Why? They haven’t mastered the art of multi-channel, multi-media campaigns in compressed timeframes built around one simple idea. Oh, you’re [...]

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Category: digital marketing     Tags: , , ,