Category archive for: Uncategorized

Take the CMO Leadership Quiz

November 14, 2014 | 5 Comments

There are about 68 million books written on the topic of leadership. No, I haven’t read them all. If you’re leading anything, you don’t have time for that. But I do believe this: true leaders are born that way. It’s a tough gig to actually train someone to lead even with disciplined military approaches. Not… Read More

Treat Your Website like the Front Door to Your Home

April 2, 2013 | 1 Comment

Knock, knock. Who’s there? It could be a salesman with vinyl siding samples, a fireman raising funds for the families of fallen comrades, my neighbor returning my iron frying pan, a friend I haven’t seen since high school, a lost traveler seeking directions, or someone I actually invited over for drinks and was expecting. They… Read More

The Super Bowl Ads Take Brands Digital

February 6, 2013 | 0 Comments

It’s Day 3 of the post game evaluations of over 50 big bucks ads that ran during the Super Bowl. I watched them all, some several times. And I have a slightly different spin here.  The success and pay off of those investments will play out over time as consumers vote with their spending. But… Read More

Can You Find the 10 e-Commerce Opportunities in These Stories?

October 5, 2012 | 3 Comments

OK, I’m over 60 but…. I also represent the mainstream purchasing power on the planet, so pay attention. And keep in touch, cause if I ever retire, I’m going to exponentially matter as a target by freeing up a whole bunch of extra shopping time to spend my fun tickets. There are a few things… Read More