by jbeck | April 2, 2013 | Submit a Comment
Knock, knock. Who’s there? It could be a salesman with vinyl siding samples, a fireman raising funds for the families of fallen comrades, my neighbor returning my iron frying pan, a friend I haven’t seen since high school, a lost traveler seeking directions, or someone I actually invited over for drinks and was expecting. They [...]
Category: digital marketing Uncategorized Tags: digital marketing
by jbeck | February 6, 2013 | 1 Comment
It’s Day 3 of the post game evaluations of over 50 big bucks ads that ran during the Super Bowl. I watched them all, some several times. And I have a slightly different spin here. The success and pay off of those investments will play out over time as consumers vote with their spending. But [...]
Category: digital marketing Uncategorized Tags: #ads, #gartnerdigitalmarketing, #superbowl, branding, digital marketing
by jbeck | January 31, 2013 | Submit a Comment
We have this obsession with where we rank, rate and score in our world. It’s one of the reasons Cosmopolitan Magazine flies off the newsstands. It’s not just the alluring, over-the-top fashion model on the cover. It’s those addicting quizzes, like “Are you a good lover?” Who can’t take 5 minutes to check that one [...]
Category: Uncategorized Tags: digital marketing
by jbeck | October 5, 2012 | 3 Comments
OK, I’m over 60 but…. I also represent the mainstream purchasing power on the planet, so pay attention. And keep in touch, cause if I ever retire, I’m going to exponentially matter as a target by freeing up a whole bunch of extra shopping time to spend my fun tickets. There are a few things [...]
Category: digital marketing Uncategorized Tags: digital marketing
by jbeck | September 9, 2012 | Submit a Comment
Gartner has reserved a seat on our CMO Panels at Gartner Symposium/ITxpo in both Orlando, Florida and Barcelona, Spain for the B2B or B2C CMO who has a compelling point of view on whether or not CIOs and CMOs can do something extraordinary together. Enough depressing talk of economic instability, risk-adverse leadership, the lack of [...]
Category: Uncategorized Tags: digital marketing
by jbeck | September 4, 2012 | 2 Comments
Ever feel like you’re not busy enough? Is the pipeline of incoming suggestions and ideas in danger of drying up? Of course not. Most marketers are working way too hard for the results they produce. Why? They haven’t mastered the art of multi-channel, multi-media campaigns in compressed timeframes built around one simple idea. Oh, you’re [...]
Category: Uncategorized Tags: campaigns, digital marketing, marketing, multichannel marketing
by jbeck | August 30, 2012 | 1 Comment
With talk of economic instability, risk-adverse leadership, elusive productivity improvements, lack of true innovation and the absurd idea you can do more with less – let’s turn our attention to the two functions in any organizations who can actually get something positive done these days. And let’s challenge them to move from the obvious to [...]
Category: Uncategorized Tags: CIO, CMO, digital marketing
