Jennifer Beck

A member of the Gartner Blog Network

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Treat Your Website like the Front Door to Your Home

by Jennifer Beck  |  April 2, 2013  |  1 Comment

Knock, knock. Who’s there? It could be a salesman with vinyl siding samples, a fireman raising funds for the families of fallen comrades, my neighbor returning my iron frying pan, a friend I haven’t seen since high school, a lost traveler seeking directions, or someone I actually invited over for drinks and was expecting. They [...]

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The Super Bowl Ads Take Brands Digital

by Jennifer Beck  |  February 6, 2013  |  3 Comments

It’s Day 3 of the post game evaluations of over 50 big bucks ads that ran during the Super Bowl. I watched them all, some several times. And I have a slightly different spin here.  The success and pay off of those investments will play out over time as consumers vote with their spending. But [...]


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Can You Find the 10 e-Commerce Opportunities in These Stories?

by Jennifer Beck  |  October 5, 2012  |  3 Comments

OK, I’m over 60 but…. I also represent the mainstream purchasing power on the planet, so pay attention. And keep in touch, cause if I ever retire, I’m going to exponentially matter as a target by freeing up a whole bunch of extra shopping time to spend my fun tickets. There are a few things [...]


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