Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Jennifer S. Beck

Former VP & Gartner Fellow

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Upon Exiting Stage Left: Advice to Marketers

I was making my way down the beach in Captiva, Florida, hooked to my iPhone that was jammed into the front of my bathing suit, headphones wrapped around my sun visor, salsa dancing to Marc Anthony’s “I Need to Know”…

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Where Does Creativity Come From?

Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology – last year creative capabilities won the day. This year it dropped to second place giving…

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Is Your Digital Commerce Experience Naughty or Nice?

“Tis the season in much of the world, when brands will compete for buyers attention, a projected 600 billion in wallet share, and joyful accolades. Right now there are marketing dashboards flashing red and green ready to track product adoption.…

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Take the CMO Leadership Quiz

There are about 68 million books written on the topic of leadership. No, I haven’t read them all. If you’re leading anything, you don’t have time for that. But I do believe this: true leaders are born that way. It’s…

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Selling Creative Ideas: Make them Feel it.

I was asked yesterday if I was in sales. “Honey, I said, We’re all in sales.” We spend most of our personal and professional lives, “selling”.  We sell our ideas, our self-worth, our right to live on the planet. The…

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Approach Content Marketing like the Art of Flower Arranging

This week, spring is guaranteed to show up in New England at the opening of Boston’s 2014 Flower and Garden Show‎ at the Seaport World Trade center. A New England tradition for over 100 years, this mind-boggling display of flora…

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What Happens When Your Government Goes Off the Grid?

I asked French Caldwell, my colleague and analyst at Gartner. He said, “At this point 800,000 of the 2.1 million government workers are not required to go to work. The other 1.3 million have to show up. But social security checks…

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Are you a Delighted Consumer?

Last I checked you and me as consumers and citizens of governments were paying for EVERYTHING. That’s right. We’re the only righteous money trail fueling every business, association, fund, or service from raw steel manufacturers to hamburger joints. In every…

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Multichannel Marketing is a Perfect Storm of Synergies.

I had a dream last night that my awesomely aggressive sales targets were dressed up as old men in overalls, smoking cigars, in red wooden rocking chairs on the front porch of the county store. One was wheezing out a…

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Dancing in the Deterministic, Data-driven World of Digital Marketing

A major force shaping this world of digital marketing is the move to a more deterministic approach to everything from the creation of marketing assets to the design of campaigns.  “Know your customer” has gone from lip service to hip…

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