by jbeck | May 30, 2013 | Submit a Comment
A major force shaping this world of digital marketing is the move to a more deterministic approach to everything from the creation of marketing assets to the design of campaigns. “Know your customer” has gone from lip service to hip science. The lofty notion of business intelligence has gone back to the basics of business [...]
Category: digital marketing Tags: #data-driven, #gartnerdigitalmarketing, #gartnersurvey
by jbeck | April 26, 2013 | Submit a Comment
The conversation about CIOs and CMOs as partners is focused primarily on why these two executives can’t get along. But if you fundamentally believe IT and marketing need to work effectively together in more creative and collaborative ways, then continuing to harp on their differences just isn’t helpful. There will be a spectrum of collaborative models for [...]
Category: digital marketing Tags: #cio-cmo, #gartnerdigitalmarketing
by jbeck | April 23, 2013 | Submit a Comment
One stand out conclusion from Gartner’s Social Marketing 2013 study is this idea that the real struggle for social marketers is finding the balance between the company’s goals and those of the customer. Executives are demanding social ROI before they’ll even fund the efforts. No one is interested in “social experiments”. CIOs are threatening security lock [...]
Category: digital marketing Tags: #gartnerdigitalmarketing, #socialmarketing
by jbeck | April 2, 2013 | Submit a Comment
Knock, knock. Who’s there? It could be a salesman with vinyl siding samples, a fireman raising funds for the families of fallen comrades, my neighbor returning my iron frying pan, a friend I haven’t seen since high school, a lost traveler seeking directions, or someone I actually invited over for drinks and was expecting. They [...]
Category: digital marketing Uncategorized Tags: digital marketing
by jbeck | February 6, 2013 | 1 Comment
It’s Day 3 of the post game evaluations of over 50 big bucks ads that ran during the Super Bowl. I watched them all, some several times. And I have a slightly different spin here. The success and pay off of those investments will play out over time as consumers vote with their spending. But [...]
Category: digital marketing Uncategorized Tags: #ads, #gartnerdigitalmarketing, #superbowl, branding, digital marketing
by jbeck | January 25, 2013 | 5 Comments
Many CMOs are stepping out on their CIOs. Hybrid service providers in the cloud are batting their eyes at these CMOs, the new money trail and motivated buying center for their technology and digital marketing platforms. And those CMOs, feeling ignored and under served by their IT organizations, are taking the bait. Why not? Very [...]
Category: digital marketing Tags: digital marketing
by jbeck | October 5, 2012 | 3 Comments
OK, I’m over 60 but…. I also represent the mainstream purchasing power on the planet, so pay attention. And keep in touch, cause if I ever retire, I’m going to exponentially matter as a target by freeing up a whole bunch of extra shopping time to spend my fun tickets. There are a few things [...]
Category: digital marketing Uncategorized Tags: digital marketing
