Jennifer Beck

A member of the Gartner Blog Network

Archives for January, 2013


Marketing Maturity: Where Do You Rank?

by jbeck  |  January 31, 2013  |  Submit a Comment

We have this obsession with where we rank, rate and score in our world. It’s one of the reasons Cosmopolitan Magazine flies off the newsstands. It’s not just the alluring, over-the-top fashion model on the cover. It’s those addicting quizzes, like “Are you a good lover?” Who can’t take 5 minutes to check that one [...]

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Category: digital marketing     Tags:

CMOs: Are You Cheating on Your CIO?

by jbeck  |  January 25, 2013  |  5 Comments

Many CMOs are stepping out on their CIOs. Hybrid service providers in the cloud are batting their eyes at these CMOs, the new money trail and motivated buying center for their technology and digital marketing platforms. And those CMOs, feeling ignored and under served by their IT organizations, are taking the bait. Why not? Very [...]

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Category: digital marketing     Tags: