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Jennifer Beck

VP & Gartner Fellow
Jennifer Beck serves digital marketing leaders, specializing in multichannel marketing across digital and offline channels. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their...
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Marketing Maturity: Where Do You Rank?

January 31, 2013 | 0 Comments

We have this obsession with where we rank, rate and score in our world. It’s one of the reasons Cosmopolitan Magazine flies off the newsstands. It’s not just the alluring, over-the-top fashion model on the cover. It’s those addicting quizzes, like “Are you a good lover?” Who can’t take 5 minutes to check that one… Read More

CMOs: Are You Cheating on Your CIO?

January 25, 2013 | 2 Comments

Many CMOs are stepping out on their CIOs. Hybrid service providers in the cloud are batting their eyes at these CMOs, the new money trail and motivated buying center for their technology and digital marketing platforms. And those CMOs, feeling ignored and under served by their IT organizations, are taking the bait. Why not? Very… Read More