Research Areas

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Jennifer S. Beck

Former VP & Gartner Fellow

Read Full Bio
Marketing Maturity: Where Do You Rank?

By Jennifer S. Beck | January 31, 2013

We have this obsession with where we rank, rate and score in our world. It’s one of the reasons Cosmopolitan Magazine flies off the newsstands. It’s not just the alluring, over-the-top fashion model on the cover. It’s those addicting quizzes,…

CMOs: Are You Cheating on Your CIO?

By Jennifer S. Beck | January 25, 2013

Many CMOs are stepping out on their CIOs. Hybrid service providers in the cloud are batting their eyes at these CMOs, the new money trail and motivated buying center for their technology and digital marketing platforms. And those CMOs, feeling…