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Jennifer Beck

Former VP & Gartner Fellow

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CMOs: Are You Cheating on Your CIO?

Many CMOs are stepping out on their CIOs. Hybrid service providers in the cloud are batting their eyes at these CMOs, the new money trail and motivated buying center for their technology and digital marketing platforms. And those CMOs, feeling ignored and under served by their IT organizations, are taking the bait. Why not? Very…

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